APAC Executive Marketing

Responsibilities

Program Frameworks and Governance

• Build scalable playbooks, governance models, and operating processes for executive programs across APAC markets.
• Define program objectives, success metrics, critical-path milestones, documentation, and tracking standards.
• Implement AI tooling, agency partnerships, and delegation models to manage operational complexity.

Executive Intelligence and Database

• Define eligibility criteria for executive stakeholders across priority and must-win accounts.
• Build and maintain an APAC executive database using sales nominations, CRM data, meeting history, LinkedIn, industry data, and event participation.
• Validate the database with regional sales leaders.
• Tag and segment executives in Stripe systems for program targeting and reporting.

Corporate Hospitality

• Own strategy and governance for sports and cultural sponsorship hospitality programs in APAC.
• Define guest identification criteria, invitation processes, and on-site experience frameworks.
• Create repeatable activation playbooks for regional field marketing teams.

Regional Advisory Councils

• Serve as regional program DRI for the APAC Regional Advisory Council rollout across Japan, Greater China, and AUNZ.
• Develop governance models, member selection criteria, communications templates, and program cadences.
• Partner with product marketing managers, sales leaders, and in-country GTM teams on agendas and member value.

Global Delegation Experience

• Lead the APAC nomination process for Stripe's invite-only Sessions delegation.
• Partner with Corporate Events on delegate communications, hospitality, networking, follow-up, and measurement.

Executive Visit Orchestration

• Build systems and standards for maximising the impact of visiting executives in the region.
• Develop engagement prioritisation, profile promotion, briefing, and outcomes-documentation frameworks.
• Coordinate executive assistants, sales leaders, and regional marketing teams.

Executive Profile Elevation

• Partner with Communications, social media, and marketing teams to build executive thought leadership through speaking, press, podcasts, LinkedIn, and industry roundtables.
• Maintain a regional visibility calendar and executive speaker bench.
• Build organic demand for Stripe executives as recognised regional experts.

Measurement and Reporting

• Define measurement frameworks covering member satisfaction, attendance, pipeline influence, and advocacy.
• Maintain consistent reporting to regional and global stakeholders.

Requirements

• 8+ years of B2B marketing experience.
• Meaningful experience in executive programs, high-touch relationship marketing, or sales-aligned marketing.
• Deep APAC experience and understanding of regional business and cultural nuances.
• Ability to design and govern scalable programs across culturally and commercially diverse markets.
• Experience working cross-functionally with sales, marketing, communications, corporate events, executive assistants, and senior leadership.
• Strong program management, operational discipline, stakeholder influence, and measurement skills.
• Account-centric and sales-aligned approach to marketing.

Nice to Have

• Experience building programs and operating models from the ground up.
• Experience with AI tooling, agency partnerships, CRM systems, LinkedIn, industry data, and executive intelligence databases.
• Experience with corporate hospitality, advisory councils, customer advisory boards, executive visits, or delegation programs.