Marketing Web Designer
Own avoca.ai end-to-end: design and ship every marketing page and campaign site. Hybrid designer-developer role requiring 4-7+ years experience with React/Next.js, Figma, motion design, and performance optimization.
About the job
What You'll Do
- Own avoca.ai end-to-end, design every new page in Figma, build it in code, and ship it. No handoffs.
- Build and maintain Avoca's marketing component library and design system, with Figma → code parity as a non-negotiable.
- Ship the Q4 product launch site, the marquee industry conference microsite, and the customer story film pages for our top accounts.
- Design and build conversion-critical landing pages for paid, SEO, and ABM campaigns; instrument, A/B test, and iterate based on data.
- Lead interaction and motion design on the web, hero animations, scroll-driven moments, the homepage live-performance counter, and integrating Creative Producer's film and motion into the site experience.
- Partner with the Director of Brand on web brand expression; partner with Product Marketing on launch and campaign sites; partner with PMM and Product on customer-facing announcements and microsites.
- Instrument and ship analytics, A/B testing, and performance optimization, page speed, Core Web Vitals, accessibility, and SEO.
- Own technical decisions for the marketing stack: CMS, framework, hosting, asset pipeline, deploy/preview workflow.
What You'll Bring
- 4–7+ years of progressive experience as a hybrid marketing web designer/developer at B2B SaaS, agency, or in-house brand teams. Portfolio must include shipped marketing sites you designed AND built.
- Strong React / Next.js fluency. Production experience with Tailwind, Vercel or Netlify, headless CMS (Sanity, Contentful, or Storyblok), and modern asset pipelines.
- Strong Figma fluency including design system thinking, component variants, auto-layout, and library management. Bonus: Framer or Webflow fluency for rapid prototyping.
- Hands-on interaction and motion design experience, Framer Motion, GSAP, Lottie, or similar with a portfolio that shows craft beyond CSS transitions.
- Strong instinct for marketing performance: page speed, Core Web Vitals, A/B testing, basic SEO, accessibility, and conversion design.
- Comfortable owning end-to-end web sprints from Figma to production deploy without intermediate handoffs, running multiple sites in parallel.
Who You Are
- A hybrid by choice, not by accident, a designer who codes and an engineer with taste, who has resisted being pushed into one lane.
- Obsessed with the line between brand and performance. Won't ship anything ugly; won't ship anything that doesn't convert.
- A craft maximalist on the details that matter, type, motion, spacing, performance and a pragmatist on the rest.
- Deeply collaborative, with a natural instinct for partnering with the Director of Brand, Art Director, Creative Producer, and Product Marketing.
- In-office, engaged, and eager to lead from the front at our NYC location full-time.
Benefits
- Comprehensive medical, dental, and vision insurance
- Company-sponsored 401(k) through Vestwell
- Flexible PTO plus U.S. federal holidays
- Company-wide off-sites
- Daily in-office lunch through Parkday
- Dinner covered when working late
- Commuter benefits and late-night rideshare
- Standing desks and workspace accommodations available on request
- All core tools and software provided
Skills
React, Next.js, Tailwind, Vercel, Netlify, Sanity, Contentful, Storyblok, Figma, Framer Motion, Gsap, Lottie
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