Brand Designer, Growth
Design high-volume, performance-oriented growth creative across paid advertising, social, lifecycle email, and campaigns while maintaining strong brand craft. The role requires strategic concepting, 5+ years of industry experience, Figma and Adobe proficiency, and the ability to use performance data to iterate.
About the job
Responsibilities
- Drive strategic concepting for growth campaigns, including original ideas, creative territories, campaign strategy, test hypotheses, and creative briefs.
- Design growth creative end-to-end across paid social and display ads, campaign assets, and lifecycle email.
- Produce high-volume creative variants, test hypotheses, and iterate using performance data.
- Translate product launches and go-to-market campaigns into static and animated ad creative across channels.
- Build and maintain scalable ad and email templates, variant frameworks, and asset kits.
- Partner with Brand to maintain visual consistency as the brand system evolves.
- Collaborate with motion and web designers to create cohesive campaigns across ads and landing pages.
- Apply strong judgment about performance creative and protect brand quality when evaluating best practices.
Requirements
- Portfolio demonstrating growth and brand design work across paid ads, social campaigns, lifecycle email, and campaign systems, showing both craft and results.
- Proven strategic concepting ability, with examples where the candidate originated the campaign idea and can explain the underlying rationale.
- Excellent visual design skills, including brand, typography, layout, and composition.
- Hands-on experience designing performance creative at a consumer or prosumer technology company and working directly with growth or performance marketing teams.
- Ability to interpret creative performance data, including CTR, conversion, and hook rates, and translate insights into design decisions.
- Ability to work quickly, manage high-volume deliverables across channels, and iterate without compromising quality.
- Fluency in Figma and Adobe Creative Suite.
- Experience building repeatable creative systems rather than one-off files.
- 5+ years of industry experience.
Nice-to-haves
- Motion design skills, including animated ads, short-form social video, or After Effects.
- Familiarity with Meta, Google, TikTok, X, and YouTube ad specifications and constraints.
- Experience with AI-assisted design and image-generation workflows.
- Copywriting ability, including tightening headlines when no writer is available.
Skills
Brand Design, Growth Design, Performance Creative, Figma, Adobe Creative Suite, Motion Design, After Effects, Typography, Layout Design, Creative Analytics, Meta Ads, Google Ads, Tiktok Ads, Ai-Assisted Design, Image Generation
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