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DatabricksDatabricksSan Francisco, CA

Manager, GEO & AI Search Optimization

Manager responsible for building and leading a Generative Engine Optimization (GEO) and AI Search program to boost Databricks' visibility, citations, and traffic in AI answer engines and organic search. Requires 5+ years SEO experience including AI/GEO focus, strong technical SEO skills, experimentation expertise, and cross-functional collaboration.

141k – 242k/yr
On-site5+ YOEContent Marketing

About the role

Impact You Will Have

  • Significantly increase Databricks’ visibility and share of citations across priority AI answer engines (e.g., ChatGPT, Gemini, Claude, Google AI Overviews).
  • Drive growth in qualified organic and AI-referred traffic, conversions, and influenced pipeline for priority product lines.
  • Publish 5x the amount of content for GEO/AIO using AI agents and internal resources for deep, technical content.
  • Accelerate publishing of new content by creating workflows for GEO, content, and product marketing teams.
  • Establish a repeatable GEO experimentation program that designs, runs, and synthesizes tests on content structure, schema, semantic depth, and passage-level changes to improve AI citation rate, sentiment, engagement, and funnel performance.
  • Maintain excellent technical health and AI crawlability across high-value pages, including Core Web Vitals, structured data, schema, crawl optimization, and site architecture.
  • Embed GEO best practices into content and campaign workflows to ensure content is AI-citable and answer-focused.
  • Build an executive-ready reporting and insights function connecting AI/SEO performance to business outcomes.
  • Create and socialize the Databricks GEO playbook with standards, SOPs, training, and enablement for cross-functional partners.

What We Look For

  • 5–8 years of hands-on SEO experience, including 1–2+ years focused on AI search optimization, GEO/AIO, or answer engine strategies, with proven business impact.
  • Strong technical SEO foundation in site architecture, crawlability, structured data, schema markup, Core Web Vitals, and log file/crawl analysis; experience partnering with web and engineering teams.
  • Proven ability to design and run experimentation programs that deliver measurable lifts in search/AI performance and downstream KPIs.
  • Fluency with SEO, analytics, and GEO/AIO tools (Semrush, Ahrefs, Google Analytics, Google Search Console, AI visibility platforms) and building stakeholder reporting.
  • Excellent written communication and editorial judgment for reviewing and refining AI-generated and human content.
  • High learning agility, experimentation mindset, and comfort in rapidly changing, ambiguous environments.
  • Strong cross-functional communication and influence skills with content marketing, product marketing, engineering, analytics, and communications teams.

Compensation

Zone 1 Pay Range: $176200–$242350 USD Zone 2 Pay Range: $158600–$218150 USD Zone 3 Pay Range: $149800–$206050 USD Zone 4 Pay Range: $141000–$193800 USD Total compensation may include annual performance bonus and equity.

Skills

SEOtechnical seogeoaioai search optimizationschema markupstructured datacore web vitalssemrushahrefsGoogle Analyticsgoogle search consoleContent StrategyExperimentationAI Agents

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