Content Marketing Manager

What You'll Do

• Publish multiple pieces of content every week across formats and channels
• Own the weekly editorial meeting and the quarterly content roadmap
• Source topics from exec POVs, customer calls, Slack, #pulse, and your own reading
• Brief, review, and polish writing — yours and others' — to a consistent Oscilar voice
• Run experiments: new formats, new channels, new distribution tactics
• Read the numbers: what ranked, what got cited, what drove pipeline, what flopped

SEO & AEO Articles

• Own the blog as a pipeline channel — editorial calendar, topic strategy, production, and performance
• Ship SEO articles that rank and AEO articles that get cited by LLMs
• Partner with the Performance Marketing Manager on keyword strategy and landing page architecture
• Build the content repurposing pipeline: blog → ebook → webinar → social → newsletter

Executive Thought Leadership

• Ghost-write LinkedIn posts, essays, and op-eds for Neha, Sachin, Saurabh, and other execs
• Build each exec's voice into a distinct, recognizable point of view on risk, fraud, and AI in finance
• Run the weekly cadence: pulse sourcing, drafts, review, publish, measure
• Coordinate with PR and events teams on speaking opportunities and earned media

New Channel Builds

• Stand up Oscilar's presence on Twitter/X and Reddit from scratch — brand handle, exec handles, subreddit engagement strategy
• Experiment with short-form video, podcast clips, and community-native formats
• Build a playbook for each channel that is distinct from LinkedIn, not a copy-paste

Brand & Creative Campaigns

• Lead creative brand campaigns across video, podcasts, physical books, and formats we have not tried yet
• Produce brand marketing content that makes Oscilar feel bigger than its headcount
• Brief and manage external creative partners: videographers, designers, illustrators, sound engineers
• Own the taste bar on what ships with the Oscilar name on it

Email Newsletter & Customer Marketing

• Launch and grow an external email newsletter that our ICP actually wants in their inbox
• Run customer marketing content: case studies, customer spotlights, user stories, and lifecycle email
• Coordinate with CS and Sales on customer narratives that work for both prospects and existing accounts

AI-Assisted Content Pipelines

• Build and run content production pipelines powered by Claude Cowork, Claude Code, and agentic AI
• Design workflows that turn one anchor asset (a research report, a webinar, a book chapter) into 30 downstream pieces
• Maintain the taste filter: AI produces the volume, you produce the quality bar
• Ship the internal tools and prompts the rest of the marketing team needs to go faster

What We're Looking For

Content Generalist with Range

• 5–7+ years in B2B content, brand, or editorial roles
• Comfortable across formats: long-form SEO, social, video scripts, newsletters, podcasts, ebooks, and more
• Portfolio shows range, not just one format done well ten times

Distribution-First Thinker

• You do not write content and hope it finds an audience — you design for the channel before you start
• Deep familiarity with LinkedIn, Twitter, Reddit, YouTube, search, email, and podcast ecosystems
• You have launched a new channel from zero and know what the first 90 days look like

Knack for Quantity

• You ship at a volume most content marketers consider reckless — and somehow the quality holds
• You have opinions on where polish adds pipeline and where it just slows you down
• Comfortable making the call to publish when it is 80% right and iterate in public

B2B Brand Instinct

• You understand how content compounds into brand in B2B and software specifically
• You can name the companies doing this well right now and explain why
• You know the difference between "content that ranks" and "content that builds a brand" — and you can do both

AI-Native Operator

• Daily operator of Claude Cowork and Claude Code, or equivalent agentic AI tools
• You have built content pipelines powered by AI and can show receipts
• You reach for an AI agent before you reach for a freelancer
• You have strong opinions on where AI belongs in content production and where a human has to hold the pen

Bonus Experience

• Content marketing at a company selling to financial institutions or regulated industries
• Journalism, editorial, or longform writing background
• Video production fluency — scripting, directing, or editing short-form content yourself
• Podcast production experience, from booking to post-production
• Comfort shipping webapps or microsites with GitHub and Vercel (or similar) for content campaigns
• Worked at a company in the $5M–$50M ARR scaling phase