Content Manager

Responsibilities

• Own the editorial pipeline end to end: from brief to publish. Manage assignments across consumer and provider content, track progress, hit deadlines, and maintain a clean production queue across many pieces in flight.
• Write high-quality content from scratch when needed; set the bar for all other writers.
• Manage a team of freelance writers and clinical reviewers: onboard new writers, provide clear and actionable feedback, assess quality, and make decisions on team composition.
• Review and edit all content: identify factual gaps, weak structure, AI flatness, and brand voice issues before clinical review and publishing.
• Own content optimization: conduct rolling content audits, refresh and update articles to maintain accuracy, relevancy, and search performance.
• Optimize for organic and AI-driven discovery: focus on keyword intent, People Also Ask coverage, and structured content that performs in traditional search and LLM-generated answers (e.g., ChatGPT, Google AI Overviews, Perplexity).

Requirements

• 5+ years of editorial experience, including production management or editorial coordination; experience managing writers and owning a content calendar.
• Strong writing craft: able to produce high-quality pieces and quickly improve drafts.
• Hands-on experience with AI writing tools (Claude, ChatGPT, AirOps, or similar) in real production workflows.
• Real fluency in SEO and LLM/answer-engine dynamics: keyword intent, PAA mining, content structure, metadata, and factors driving visibility in search and AI surfaces.
• Demonstrated bias toward action: proactively identify and drive problems or opportunities to completion without being assigned.
• High standards: provide specific, actionable feedback and maintain quality under pressure.
• Organized and self-directed: manage multiple projects in parallel, track open loops, chase blockers, and flag issues early.
• Excellent written communication: produce clear briefs and edits that minimize follow-up questions.

Nice-to-Haves

• Experience in health, wellness, or a regulated content category emphasizing accuracy and clinical credibility.
• Hands-on experience with Content Harmony, Hemingway, or similar content optimization tools.
• Experience building or refining AI prompt systems or content workflows.
• Background in SEO content strategy beyond execution.