Founding Content Marketing Manager

What you'll be doing

• Own the organic content engine: build programs to appear in search engines, AI answer engines, blogs, resource hubs, campaign channels, media surfaces, and social distribution.
• Create high-leverage content including case studies, ROI calculators, and product videos to fuel the sales funnel.
• Handle full content lifecycle: generate ideas, write briefs, draft, edit, publish, optimize, distribute, and measure performance.
• Primary focus on blogs, search/GEO content, resource hubs, guides, SEO landing pages, and organic discovery surfaces.
• Partner with PMM and marketing leadership on use-case pages, solution pages, campaign assets, media opportunities, and product-adjacent content.
• Build scalable content operating system: repeatable workflows, editorial standards, topic maps, content briefs, repurposing motions, performance reporting, and AI-enabled processes.
• Collaborate with internal AI enablement teams to 10x content velocity while maintaining usefulness, accuracy, and differentiation.
• Write, edit, publish, optimize, and distribute high-quality content hands-on from day one.
• Combine storytelling, research, and sales enablement.

What you'll bring

• 5–8 years of experience in content marketing, organic growth, SEO, GEO, editorial strategy, or related B2B marketing role, ideally in high-growth software, AI, fintech, devtools, data, security, or technical product environments.
• Excellent long-form writing and editing skills; ability to make complex technical or workflow-heavy topics clear, credible, and useful for expert readers.
• Full-lifecycle content mindset: generate ideas, write briefs, draft, edit, publish, package for distribution, measure, and iterate.
• Experience repurposing core content into campaign assets, newsletters, paid/social snippets, media bylines, executive/founder content inputs, and other formats.
• Strong cross-functional instincts, especially partnering with PMM on messaging, demand gen on campaign priorities, web on site surfaces, and SMEs on technical accuracy.
• Narrative clarity: translate complex AI workflows into simple, "must-have" value propositions resonating across personas (CFOs to accounting partners).
• Systems orientation: build templates, workflows, AI-enabled processes, and operating rhythms to increase output and quality.
• Bachelor's degree or equivalent practical experience.
• Ability to work in Manhattan office 5 days per week.

What we'd love to see

• Technical content fluency in AI, automation, data, fintech, accounting, finance, compliance, or complex B2B products.
• Business impact: examples of content driving organic traffic growth, qualified pipeline, content-assisted conversion, campaign performance, or share of voice.
• Executive and media support: translating company themes and product insights into founder, executive, or media-ready ideas and drafts.
• Tooling fluency: Google Search Console, GA4, Ahrefs, Semrush, Webflow, HubSpot, or similar.

What success looks like

• Market authority: Basis becomes easier to find and trust across priority search topics, AI answer engines, and resource surfaces for accounting and enterprise finance buyers.
• Content velocity: consistent cadence of high-quality blogs, guides, landing pages, and campaign-ready assets.
• Search and GEO momentum: priority content performs in rankings, traffic, citations, answer-engine visibility.
• Campaign leverage: core content repurposed across campaign, media, social, newsletter, and sales surfaces.
• Scalable content system: repeatable operating rhythm including topic planning, briefs, editorial standards, refresh motions, performance reporting, AI-enabled workflows.
• Cross-functional alignment: reliable partner to PMM, CEO office, and SMEs turning priorities into useful, discoverable content.

Benefits

• Health & Wellness: Premium Medical, Dental, Vision; Life Insurance; 6 coaching & 6 therapy sessions via Spring Health.
• Time off: Unlimited PTO + 12 paid company holidays.
• In-Office Perks: Daily meal stipends, fully stocked kitchen, $300 toward custom desk setup.
• Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan.
• Team Culture: Monthly office activities and frequent optional team happy hours.
• Parental Leave