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CrusoeCrusoeSan Francisco, CA

Social Media Manager

Social Media Manager responsible for owning Crusoe's organic social channels end-to-end with a video-first approach. Shoot and edit short-form video on-site, translate complex AI/infrastructure technical announcements into engaging content for ML engineers and researchers, build community and funnels, and manage contractors while maintaining brand voice.

130k – 150k/yr
On-site4+ YOEContent Marketing

About the role

What You'll Be Working On

  • Own Crusoe's social channels (X/Twitter, LinkedIn, YouTube, and emerging platforms) end-to-end: strategy, content calendar, publishing, and performance reporting.
  • Shoot and edit short-form video yourself (on-site at data centers, at industry events, and in the office).
  • Launch Crusoe's TikTok from scratch and create native platform-specific vertical content for YouTube Shorts and Instagram Reels.
  • Turn technical source material (product launches, research/benchmark results, executive commentary, customer stories) into social-native content that's accurate for a technical audience.
  • Build and maintain relationships with AI/infrastructure creators, researchers, and technical journalists.
  • Build social-native funnels that move engaged followers through capture, nurture, convert logic adapted to each platform.
  • Source, brief, and manage contractors, freelance creators, and influencers; build a UGC pipeline.
  • Monitor real-time AI/infrastructure conversation and react quickly.
  • Partner with product, engineering, and exec stakeholders to source technical content.
  • Be a fast, reliable partner to teams outside marketing (People & Recruiting, Field Marketing/Events, PR/Comms, Workplace, Exec/Leadership).
  • Track engagement, reach, share of voice, and follower growth; report and adjust.
  • Represent Crusoe's brand voice: technical, credible, confident, humble, optimistic.

What You'll Bring to the Team

  • 4+ years managing social media for a technical, developer-facing, or B2B tech brand. AI/ML/infrastructure/cloud experience strongly preferred.
  • Portfolio of short-form video you've shot and edited yourself.
  • Genuine fluency with AI/ML and infrastructure concepts.
  • Strong writing chops for technical audiences (e.g. threads a CTO would retweet).
  • Experience running a multi-channel editorial calendar and reporting on performance.
  • Comfortable working independently, moving fast, and reacting to news in real time.
  • Intense operational rigor and organizational skills.

Bonus Points

  • Experience with community platforms (Discord, Reddit, Hacker News) relevant to developer/AI audience and tools like Sprout Social.
  • Existing relationships with AI/infrastructure creators, journalists, or influencers.
  • Basic motion graphics/editing skills (CapCut, Premiere, After Effects).
  • Prior experience at a GPU cloud, hyperscaler, or AI infrastructure company.

Benefits

  • Competitive compensation and equity packages, Restricted Stock Units.
  • Paid time off, paid holidays & leave of absence programs.
  • Comprehensive health, dental & vision insurance; employer contributions to HSA.
  • Paid parental leave; paid life insurance, short-term and long-term disability.
  • Professional development & tuition reimbursement.
  • Mental health & wellness support.
  • Commuter benefits (parking & transit); cell phone stipend.
  • 401(k) Retirement plan with company match up to 4% of salary.
  • Volunteer time off; global travel insurance & emergency assistance.
  • Daily meals allowance; additional perks & programs specific to location.

Compensation Range: $130,000 - $150,000 + Bonus. Restricted Stock Units included in all offers.

Skills

social media managementshort-form videoContent CreationVideo Editingai/ml conceptsTechnical Writingeditorial calendarperformance reportingcapcutpremiereAfter Effectssprout socialTikTokyoutube shortsinstagram reels

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