Technical Product Marketing, Content

What You'll Own

The weekly technical content engine

• Own a steady publishing cadence of technical content for engineers with a heavy emphasis on video: tutorials, benchmarks, architecture deep dives, comparisons, and release commentary.
• Success is measured by shipped volume at a quality bar that survives Hacker News, plus organic traffic and signups sourced from it.

Answer engine optimization

• Own how Exa appears in AI-generated answers: entity coverage, structured content, citation-worthy source material, and the measurement of citation share across major models and assistants.
• Success is measured by share of relevant AI answers that cite or recommend Exa.

Search visibility and topic architecture

• Own the organic topic map: which questions and keywords we intend to win, the content architecture that supports them, and the internal linking and page strategy behind it. Partner with Digital Marketing who owns site mechanics.

Technical narrative for search, retrieval, and agents

• Own the substantive point of view: how retrieval quality is measured and why agents need different search types.
• Success is measured by the work being cited by developers and by our own sellers.

Measurement of organic discovery

• Own the reporting that connects content to pipeline: organic sessions, signups, AI citation tracking, and which pieces influence deals.
• Success is measured by leadership trusting these numbers.

AI-first production pipeline

• Design the workflow that takes an idea to a published, technically accurate piece fast: research, drafting, code examples, fact-checking, and distribution. Automate any step that runs manually more than twice.

Who You Are

• 4+ years writing technical content for developers at an API-first, infrastructure, or developer tools company.
• A public portfolio you personally wrote. Show us the piece you are proudest of and be ready to explain the technical claims.
• Proven taste in production values for your content.
• Real developer credibility. You read code, call APIs, run benchmarks, and can build a small demo to make a point. Engineers should see your work as marketing.
• A working thesis on answer engine optimization, backed by something you have tried and measured.
• Working knowledge of technical SEO fundamentals and content analytics.
• A proven AI builder mindset: you've shipped research and writing pipelines using LLMs, and you have judgment about what still requires human touch.

Nice to Have

• A background in engineering, data science, or a quantitative field.
• Experience publishing benchmarks or evals, including handling the criticism that follows.
• Domain depth in search, retrieval, RAG, or agent frameworks.
• Multimedia range: video walkthroughs, conference talks, or livestreamed builds.
• Experience growing an organic channel from near zero at an early-stage company.

Benefits

• Health and wellness: Premium medical, dental, and vision coverage, plus a monthly wellness benefit and a monthly commuter benefit for our SF team.
• Fertility and family planning: Reimbursement for eligible egg freezing and related medical expenses up to a $15,000 lifetime maximum, plus 16 weeks of fully paid parental leave for all new parents.
• Life at Exa: Lunch and dinner served daily, an office stocked with snacks, coffee, and health supplements, fresh bread from a local bakery every morning, weekly milk tea deliveries, monthly picnics, and parties.
• Visa sponsorship: We sponsor visas for exceptional candidates.