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PlaygroundPlaygroundDenver, CO

VP of SMB Sales

Lead SMB sales organization, owning revenue targets, pipeline, and GTM strategy while building and coaching high-performing teams of Regional Directors and AEs.

400k – 400k
On-site10+ YOEAccount Executive

About the role

What You'll Do

Own Revenue & Pipeline

  • Own the SMB bookings number, including new ARR, pipeline generation, and forecast accuracy
  • Run a rigorous operating cadence including weekly forecasts, pipeline reviews, and deal inspections
  • Drive predictable, repeatable revenue through strong pipeline management and stage discipline
  • Oversee SDR performance across inbound and outbound, ensuring strong pipeline coverage and conversion

Build and Lead High-Performing Teams

  • Hire, develop, and retain Regional Directors and support them in building high-performing AE teams
  • Create a coaching-first culture grounded in call reviews, deal strategy, and continuous development
  • Design onboarding programs that ramp AEs quickly in a high-velocity sales environment
  • Set and maintain a high talent bar across all levels of the team
  • Build clear career pathways from SDR to AE to support long-term talent development

Drive Sales Strategy & Execution

  • Reinforce a discovery-first, outcome-driven sales methodology across the team
  • Ensure reps run high-quality discovery calls with clear pain identification and outcome mapping
  • Elevate demo quality to align with buyer needs and clearly communicate value
  • Maintain strong competitive positioning through value-based selling

Lead GTM & Operational Excellence

  • Partner with leadership on territory design, quotas, compensation plans, and capacity planning
  • Collaborate with Marketing, Product, and Customer Success to improve GTM alignment
  • Own Salesforce data integrity, pipeline hygiene, and forecasting accuracy
  • Build and refine the SMB sales playbook including talk tracks, objection handling, and ROI frameworks

Support Payments & Revenue Expansion

  • Drive adoption of Playground’s integrated payments offering
  • Partner with Finance and Payments teams to optimize pricing, margins, and positioning
  • Increase payment attach rates as a key revenue lever alongside SaaS

What You Need

  • 10+ years of B2B SaaS sales experience, with 6+ years in sales leadership (Director level or above)
  • Proven experience scaling SMB sales teams (e.g., growing from ~5 to 20+ AEs)
  • Deep experience in high-velocity, transactional sales environments (2–6 week sales cycles)
  • Experience with fintech or payments-integrated business models
  • Strong Salesforce and data-driven management skills
  • Experience designing comp plans, territories, and capacity models

What Makes a Great Fit

  • You’ve built scalable sales infrastructure including onboarding, playbooks, and coaching systems
  • You think in systems and can diagnose performance issues across people, process, pipeline, and product
  • You are passionate about discovery-driven selling and coach it consistently
  • You lead through leverage — developing leaders and elevating entire teams
  • You bring strong opinions but remain adaptable in a fast-changing environment
  • Experience in vertical SaaS or high-growth startup environments is a strong plus

Leadership Traits

  • High emotional intelligence and ability to build trust quickly
  • Low ego, high accountability mindset
  • Strong coaching orientation — you develop people rather than step in for them
  • Curious and analytical in how you approach problems
  • Bias for action with the ability to move quickly and iterate

Compensation

  • On-target earnings for this role are $400,000, including base salary and variable compensation. Final compensation will be determined based on experience, impact, and scope.

Skills

B2B SaaS SalesSales LeadershipSmb Sales ScalingHigh-Velocity SalesFintech/Payments ModelsSalesforceData-Driven ManagementCompensation Plan DesignTerritory PlanningSales Playbook Development
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