Senior Brand & Creative Manager

Responsibilities

• Own and evolve GovWell’s brand guidelines, visual identity, and creative direction, ensuring consistency across all channels and touchpoints.
• Design and produce high-quality creative assets across campaigns, including direct mail, conferences, digital ads, social, and sales collateral.
• Support ongoing website design needs, including landing pages, updates, and new page builds that elevate the user experience.
• Manage and prioritize creative requests across the team, partnering with Marketing, Sales, and other stakeholders to deliver quickly without sacrificing quality.
• Explore and introduce new creative formats such as video and motion to expand how GovWell tells its story.

Requirements

• 3+ years in brand, design, or creative roles with ownership over visual output, ideally in a B2B environment.
• Strong design instincts and taste, with a clear point of view on how a brand should look and feel.
• Highly proficient in design tools such as Figma and Illustrator, and comfortable producing across digital and print formats.
• Fast and execution-oriented, able to manage multiple requests and prioritize for impact.
• Comfortable operating at both a strategic and hands-on level, from shaping brand direction to producing assets directly.
• Collaborative and communicative, able to work cross-functionally and keep projects moving without friction.
• Systems-minded, with an instinct for creating templates, processes, and scalable ways of working.
• Curious and AI-forward, actively using new tools to improve speed and quality of creative output.
• Strong alignment with our Core Values.

Nice-to-Haves

• Experience in a B2B environment.
• Proficiency with video and motion design formats.