Director, Marketing Technology & Operations

Responsibilities

Technology & Infrastructure

• Own and evolve the marketing technology stack, including MAP, CRM integrations, attribution tooling, ABM platforms, website, and campaign management systems
• Maintain deep expertise in legacy and established tools (Marketo, Salesforce, etc.) while proactively identifying gaps and modernization opportunities
• Build and maintain a reliable data foundation: clean lead records, consistent attribution, and trustworthy reporting across the funnel
• Partner closely with the finance team to support pipeline analysis and reporting

AI & Automation

• Lead the team's adoption of AI-powered tools and workflows across functions
• Design and deploy agents and automations that reduce manual work, accelerate execution, and improve personalization at scale
• Stay ahead of the curve on emerging AI capabilities relevant to marketing, from content operations to campaign optimization to audience intelligence, and translate those into real working systems

Operations & Process

• Design and enforce scalable processes for campaign execution, lead management, funnel operations, and community engagement
• Define and own the operational infrastructure that connects top-of-funnel brand programs through to closed-won pipeline
• Partner with demand gen, content, and field teams to ensure operational readiness for campaigns and launches

Team & Leadership

• Lead, mentor, and grow a team of GTM engineers and Ops specialists
• Set team priorities, own the ops roadmap, and communicate progress and tradeoffs to marketing leadership
• Serve as the operational backbone for the marketing org

Requirements

• 8+ years in marketing operations, with at least 2 years in a leadership role
• Deep hands-on experience with enterprise marketing technology stacks — built, migrated, and maintained these systems
• Preference for experience with Marketo, Salesforce, 6sense, Optimizely, GA4, Glean
• Demonstrated experience implementing AI tools, automations, or agents in a marketing context
• Strong understanding of the full marketing funnel and how ops connects each stage: brand → demand → pipeline → retention/community
• Fluency in marketing data: attribution models, funnel metrics, lead scoring, campaign reporting, and CRM hygiene
• Excellent cross-functional communicator — able to translate technical tradeoffs into business decisions for non-technical stakeholders
• Bias toward action, high ownership, and comfort operating in ambiguity

Compensation & Benefits

• Base Salary Range: $174,000 - $217,000
• 100% health coverage for employees (medical, dental, and vision), 75% coverage for dependents
• Market-leading leave policies, including gender-neutral parental leave
• Family forming support through Maven
• Paid time off
• Monthly stipends for wellbeing, hybrid work, and cell phone use
• Mental health support through Modern Health
• Pre-tax commuter benefits
• 401(k) plan with employer match
• Regular team events