Senior Data Analyst, Marketing
Senior Data Analyst partnering with Marketing on performance measurement, attribution, funnel analysis, forecasting, and lifecycle metrics in B2B SaaS. Build data foundations for AI/automation, translate business questions into analytics, and drive data-informed decisions using advanced SQL, cloud tools, and martech platforms.
About the job
Responsibilities
- Serve as a key analytical partner to the Marketing organization.
- Contribute to how Marketing understands its performance.
- Support data-informed decision making across campaigns and channels.
- Help shape the data foundations that underpin AI and automation capabilities.
- Partner closely with Growth Marketing, Corporate Marketing, Revenue Operations, Finance, and Data Engineering.
- Provide strategic thinking, deep marketing expertise, and turn complex data into clear recommendations.
- Work on attribution, funnel measurement, forecasting, and lifecycle analysis.
- Contribute to building data foundations and analytical standards for Marketing and broader AI capabilities.
- Apply AI in Marketing analytics, including Generative BI and AI-assisted workflows for forecasting, anomaly detection, and insight generation.
- Collaborate cross-functionally across Marketing, Finance, RevOps, Product, and Data teams.
Requirements
- 5+ years in marketing analytics and data strategy within complex B2B SaaS environments.
- Strong marketing domain expertise, including attribution, funnel analysis, forecasting, KPI development, and lifecycle measurement.
- Experience partnering with marketing stakeholders and translating business questions into analytical frameworks.
- Familiarity with attribution and funnel measurement methodologies.
- Familiarity with AI-assisted analytics, statistical modeling, or predictive techniques in a business context.
- Advanced SQL and strong experience with large-scale analytical datasets.
- Hands-on experience with modern AI/BI tools (Hex, Omni, Claude, Dust, or similar).
- Comfort in modern cloud data ecosystems: Snowflake, Databricks, dbt.
- Experience working with Marketing and GTM platforms: Salesforce, Marketo, GA4, and related martech.
Nice-to-Haves
- Desire to grow in attribution and funnel measurement.
- Eagerness to grow, take ownership, and make an impact in a fast-moving environment.
Compensation
USA-based roles only: The annual base salary for this role is between $105,000 USD and $147,000 USD, plus benefits, PTO, equity grant, and incentive programs where applicable.
Canada-based roles only: The annual base salary for this role is between $122,000 CAD and $171,000 CAD, plus benefits, PTO, equity grant, and incentive programs where applicable.
Compensation is based on fair market value and internal equity commensurate with experience and skill set.
Skills
SQL, Snowflake, Databricks, dbt, Salesforce, Marketo, Ga4, Hex, Omni, Claude, Dust, Marketing Analytics, Attribution, Funnel Analysis
Similar jobs
Data Analytics jobs
Komodo Health
United States
Leads end-to-end healthcare analytics consulting projects, translating client questions into analyses, managing stakeholders, and delivering data-driven insights. Requires 8+ years of healthcare analytics experience, quantitative training, project leadership, strong communication, and SQL, Python, or R proficiency.
Thyme Care
Remote
Performs actuarial and financial analysis for value-based healthcare contracts, using claims data, SQL, forecasting models, and statistical methods to evaluate performance and support payer partnerships. Requires a quantitative bachelor's degree, ASA or near-ASA credentials, and at least two years of healthcare actuarial experience.
V7 Labs
New York, NY
Leads hands-on demand generation across LinkedIn, email, events, landing pages, and ABM campaigns to create measurable B2B pipeline. Requires 4–6 years of B2B technology marketing experience, strong commercial writing, and the ability to translate complex products into buyer-focused messaging.
SimplePractice
United States
Leads monetization and expansion analytics across a B2B SaaS product suite, including ARPU modeling, cross-sell optimization, predictive model operationalization, and pricing experimentation. Requires 8+ years of analytical experience plus expert SQL/Python and Snowflake/dbt expertise.
Crusoe
Denver, CO
The Senior Strategic Sourcing Data Analyst will turn procurement data into insights that improve savings, working capital, supplier performance, and operational efficiency. The role requires 5–7 years of analytics experience, advanced visualization and SQL skills, and familiarity with procurement systems such as Coupa and SAP.