Senior Data Analyst, Marketing

Responsibilities

• Serve as a key analytical partner to the Marketing organization.
• Contribute to how Marketing understands its performance.
• Support data-informed decision making across campaigns and channels.
• Help shape the data foundations that underpin AI and automation capabilities.
• Partner closely with Growth Marketing, Corporate Marketing, Revenue Operations, Finance, and Data Engineering.
• Provide strategic thinking, deep marketing expertise, and turn complex data into clear recommendations.
• Work on attribution, funnel measurement, forecasting, and lifecycle analysis.
• Contribute to building data foundations and analytical standards for Marketing and broader AI capabilities.
• Apply AI in Marketing analytics, including Generative BI and AI-assisted workflows for forecasting, anomaly detection, and insight generation.
• Collaborate cross-functionally across Marketing, Finance, RevOps, Product, and Data teams.

Requirements

• 5+ years in marketing analytics and data strategy within complex B2B SaaS environments.
• Strong marketing domain expertise, including attribution, funnel analysis, forecasting, KPI development, and lifecycle measurement.
• Experience partnering with marketing stakeholders and translating business questions into analytical frameworks.
• Familiarity with attribution and funnel measurement methodologies.
• Familiarity with AI-assisted analytics, statistical modeling, or predictive techniques in a business context.
• Advanced SQL and strong experience with large-scale analytical datasets.
• Hands-on experience with modern AI/BI tools (Hex, Omni, Claude, Dust, or similar).
• Comfort in modern cloud data ecosystems: Snowflake, Databricks, dbt.
• Experience working with Marketing and GTM platforms: Salesforce, Marketo, GA4, and related martech.

Nice-to-Haves

• Desire to grow in attribution and funnel measurement.
• Eagerness to grow, take ownership, and make an impact in a fast-moving environment.

Compensation

USA-based roles only: The annual base salary for this role is between $105,000 USD and $147,000 USD, plus benefits, PTO, equity grant, and incentive programs where applicable.

Canada-based roles only: The annual base salary for this role is between $122,000 CAD and $171,000 CAD, plus benefits, PTO, equity grant, and incentive programs where applicable.

Compensation is based on fair market value and internal equity commensurate with experience and skill set.