GTM: New Verticals Lead

What You'll Do

• Find the next vertical. Watch where the world is going — new industries, new kinds of businesses, shifts you notice before they're consensus — and bring a sharp point of view on where Harper should go next.
• Pressure-test the opportunity. Decide, with limited information, whether a new market is real and whether Harper can serve it well. Bring the thesis and make the case.
• Map the path with the team. Work alongside our market and underwriting teams to understand how a new kind of business can actually be covered and what it would take to do it well.
• Stand it up end to end. Turn a cold idea into a working business — the workflow, the tools, the way a customer goes from interested to covered. You design the motion; the team builds it with you.
• Prove it with real customers. Get the first handful of customers covered and learn what truly works — sometimes by getting on the phone yourself. The goal is a motion tested on real deals, not a plan on a slide.
• Drive intake quality and L&D. A clean handoff is where a new vertical succeeds or stalls. Find where things break, fix the patterns, and bring the people working in your vertical up to speed.
• Make it repeatable, then hand it off. Codify what works so a team can run it without you — which frees you to go explore the next territory.
• Use AI as your default leverage. Do the work of a much larger team with AI doing the heavy lifting and you on top — deciding, verifying, and owning the calls.

Who You Are

• You're a few years into your career and have already shown you can own ambiguous, high-stakes work and figure it out — at a startup, in a GTM or operating role, in consulting or banking, or by building something yourself.
• You've helped take something from an early idea to real traction — a product, a market, a feature, a business line — and you want a bigger swing of your own next.
• You're a builder, not a scaler. You create structure where there's none, and you'd be bored inheriting a motion someone else already proved.
• You're a generalist: comfortable moving across strategy, operations, and commercial work in the same day, and willing to do any of it yourself.
• You can get people who don't report to you pulling in the same direction.
• You're curious about the world and quick to form a view on where things are heading.
• You move fast when the picture is incomplete and make the call instead of waiting for certainty.
• You learn new domains fast. You don't need insurance experience — you do need to get up to speed on a new market quickly.
• You treat AI as real leverage and expect to do the work of a much larger team.

What We're Looking For

• ~3–6 years owning ambiguous problems and delivering — startup operating or GTM, new-market or new-product work, consulting, banking, or founding something
• Evidence you can take something from an early idea toward real traction, even if you didn't do it alone
• Comfort operating with ambiguity and incomplete information
• Based in SF or willing to relocate; on-site, in person

Nice to Have

• Experience launching a new market, product, or vertical at a scaled startup or unicorn
• Founder or early-operator background — you've built something from nothing
• Comfort partnering closely with product, engineering, and operating teams
• Marketplace, fintech, or other operationally complex / regulated-industry experience

Compensation & Logistics

• Base salary: $125,000–$170,000, plus variable and equity
• Equity: Yes — meaningful, reflecting the early, high-ownership scope of the seat
• Schedule: Monday–Friday, long days, on-site in San Francisco; occasional travel as new markets require
• Licensing: Open to obtaining a commercial insurance producer license if the work calls for it (Harper pays for training and the exam)

Benefits

• Uber commuter benefits
• Meals provided — breakfast, lunch, and dinner
• Snacks, drinks, and coffee stocked daily
• Free gym membership
• Health, dental, and vision insurance