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JuiceboxJuiceboxSan Francisco, CA

Product Marketing Lead

Leads product marketing for AI recruiting SaaS, owning feature narratives, end-to-end launches, competitive positioning, and sales messaging. Requires 4+ years experience partnering with product and sales teams in B2B SaaS.

175k – 260k/yr
On-site4+ YOEProduct Marketing

About the role

Responsibilities

  • Own the narrative around new and existing product features: what we’re building, why it matters, and how it’s differentiated.
  • Lead end-to-end product launches, from positioning and messaging to cross-functional coordination and execution.
  • Build and own competitive positioning and messaging, enabling the team to clearly articulate why we win.
  • Partner closely with Sales to translate product capabilities into clear, effective sales narratives and collateral.
  • Identify gaps in current messaging, audit what’s working vs. not, and build a clear roadmap to test and improve it.
  • Establish structure and systems for product marketing in a fast-moving, often ambiguous environment.

Requirements

  • 4+ years of experience in product marketing or similar role.
  • Strong instincts for positioning and messaging—you can take complex ideas and make them simple and compelling.
  • Experience working closely with product and sales teams, with a deep understanding of how messaging impacts revenue.
  • Excellent communication skills, both written and verbal.
  • Strong judgment and prioritization—you know what matters and how to focus on it.

Nice-to-Haves

  • Experience in startups, B2B SaaS, or AI.

Skills

Product PositioningMessagingProduct LaunchesCompetitive AnalysisSales EnablementB2B SaaSAICross-Functional CollaborationContent CreationRoadmapping

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