Senior Performance Marketing Manager, Paid Search

What You'll Do

Own and Scale Paid Search Growth

• Own Harvey's global paid search strategy across Google Ads and Microsoft Ads, defining the vision for how paid search drives customer acquisition, pipeline, and revenue growth across segments.
• Manage end-to-end search performance, including budget allocation, forecasting, pacing, and investment strategy to consistently achieve ambitious pipeline and revenue targets.
• Build, launch, and optimize paid search campaigns across global markets, continuously refining campaign structure, bidding strategies, audience targeting, keyword expansion, and messaging to maximize performance and efficiency.
• Manage significant paid search budgets, optimizing ROI through sophisticated bid management, search intent analysis, landing page optimization, and conversion rate improvements.
• Stay ahead of the evolving search landscape—including AI-powered search experiences, emerging ad products, and platform innovations—to identify new growth opportunities before competitors.
• Develop executive-ready performance reports and strategic business reviews, surfacing insights, opportunities, and recommendations that connect paid search investments to measurable business outcomes.

Drive Experimentation and Performance

• Design and execute a robust experimentation roadmap across bidding strategies, keyword expansion, ad copy, audience segmentation, landing pages, campaign structure, and emerging Google product betas.
• Leverage AI-powered tools to accelerate creative development, automate workflows, uncover insights, and improve campaign optimization at scale.
• Continuously optimize performance by analyzing search intent, auction dynamics, competitive trends, user behavior, and platform innovations.
• Build scalable testing frameworks, operational playbooks, and optimization processes that enable continuous optimization and long-term growth.

Partner Across the Business

• Partner with Web, Design, Content, and PMM to ensure paid search messaging is consistent across channels and tied into integrated, full-funnel campaigns.
• Collaborate with Marketing Operations and Data Analytics to strengthen attribution, conversion tracking, offline conversion optimization, reporting infrastructure, and measurement frameworks.
• Communicate performance trends, experimentation results, and translate performance data into clear, actionable insights and strategic recommendations for cross-functional partners and executive leadership.

What You Have

• 7+ years of experience in performance marketing with deep, hands-on expertise in managing Google Ads and Microsoft Ads.
• Track record managing large-scale paid search budgets with demonstrated impact on lead generation and pipeline.
• Strong analytical capabilities with experience using performance data to drive strategic decisions.
• Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.
• Ability to operate both strategically and tactically—you can define the roadmap and execute the details.
• Excellent cross-functional communication skills with the ability to translate campaign data into strategic recommendations and align with stakeholders across marketing, sales, and operations.

Preferred Qualifications

• Experience with Google Tag Manager, Google Analytics, Conversion APIs, offline conversion tracking, and value-based bidding.
• Experience scaling international paid search programs across multiple regions and languages.
• Experience marketing to enterprise B2B audiences—ideally within legal technology, AI, SaaS, or professional services—with complex buying cycles.

Compensation

$136,000 - $204,000 USD