Field Marketing Specialist
Plans and executes US conference and trade show strategies, managing logistics, vendor coordination, lead capture via Salesforce, and pipeline impact for field marketing team.
About the job
What You’ll Do
- Manage all trade show and conference deadlines, coordinate booth materials, and oversee shipping/freight logistics.
- Organize, prep, and manage on-site schedules for the sales team and attending executives to maximize their time and impact.
- Research, evaluate, and recommend the best industry conferences and trade shows across our target verticals.
- Secure, handle, and optimize event sponsorships and executive presentation/speaking opportunities.
- Ensure seamless lead capture at events and partner with revenue teams to track pipeline impact.
Must Have
- Minimum of 2 years of dedicated field marketing and event management expertise.
- Hands-on experience working with major trade show vendors and general contractors.
- Strong experience using Salesforce for lead capture, list imports, and campaign tracking.
- Basic ability to navigate Figma to collaborate efficiently with our creative and design teams on booth graphics and collateral.
- Ability to hit the ground running immediately and handle high event volumes.
Skills
Salesforce, Figma, Event Management, Trade Show Logistics, Lead Capture, Pipeline Tracking, Sponsorship Management
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