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Broccoli AIBroccoli AISan Francisco, CA

New Verticals Lead

Leads expansion into new home services verticals like roofing and pest control by developing expertise, shaping product roadmaps, evolving onboarding/CS, owning GTM strategies, and building scalable playbooks. Requires 6+ years experience, high agency, analytical skills, and cross-functional fluency.

170k – 250k
On-site6+ YOEBusiness Operations

About the role

What You’ll Do

  • Develop deep vertical expertise (spending real time with customers in each new vertical to understand how their businesses, workflows, economics, and pain points differ)
  • Shape the product roadmap by vertical (translating customer insights into prioritized product investments and partnering with PM and engineering on the workflows, integrations, and configurations that matter most for each segment)
  • Evolve onboarding and customer success (designing how we onboard, activate, and retain customers in each vertical, and building the playbooks the CS team uses to scale)
  • Own go-to-market by vertical (positioning, marketing materials, partnerships, tradeshow strategy, and channel motion, ensuring every vertical has a sharp, credible story)
  • Build the new-vertical playbook (define the repeatable framework Broccoli uses to enter, validate, and scale every future vertical)
  • Measure and iterate (set the success metrics for each expansion and hold yourself, and the cross-functional team, accountable to them)

What We’re Looking For

  • 6+ years of experience with a manager-level background, ideally from top-tier strategy consulting (Bain, BCG, McKinsey) and a high-growth startup
  • High agency. You don’t wait for instructions. You see what needs to happen, build the plan, and drive it across functions
  • Strong analytical ability, including comfort structuring ambiguous problems, building business cases, and pressure-testing assumptions with data
  • Excellent executive communication, including the ability to distill complex operational data into clear insights for both internal and customer-facing audiences
  • Operator instincts. You can sit across the table from a roofing company owner or a pest control franchise GM and earn their trust quickly
  • Cross-functional fluency. You’ve worked closely with product, engineering, marketing, and sales teams and know how to influence without authority
  • Excited to work in person in San Francisco
  • Bonus: prior experience in home services, field services, or vertical SaaS

Skills

Strategy ConsultingProduct RoadmapCustomer SuccessGo-To-MarketAnalytical ModelingCross-Functional CollaborationVertical SaasBusiness Case DevelopmentPlaybook DevelopmentMetrics Definition

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