Senior Field Marketing Manager

Responsibilities

• Own field marketing strategy and execution for a defined AMER region, setting market priorities, regional coverage, and program mix across the U.S.
• Translate strategy into a regional field marketing plan supporting Commercial and Enterprise growth in priority markets.
• Develop and manage trade shows, vendor-led executive programs, account-focused events, hospitality events with partners, and partner-supported sponsorships.
• Design programs for executive and practitioner audiences, adapting format, messaging, and experience by segment, persona, and market.
• Pilot differentiated event ideas and determine what to refine, repeat, scale, or stop.
• Build relationships with SDRs, AEs, sales leaders, vendors, and partners to drive alignment and program success.
• Own end-to-end execution, including planning, promotion, logistics, follow-up, and post-program optimization.
• Measure performance through meetings, engagement, pipeline contribution, and overall program effectiveness.
• Provide leadership with recommendations on investment priorities, testing, and regional performance improvements.
• Travel across the assigned region based on event cadence and business needs.

Requirements

• 7+ years of experience in B2B field marketing, regional marketing, event marketing, or integrated marketing.
• Track record of leading in-person and virtual programs that drive pipeline and revenue growth.
• Experience building programs for executive and practitioner audiences.
• Strong relationship-building skills and ability to earn trust across sales, marketing, vendors, and external partners.
• Sound judgment on program mix, audience strategy, and budget allocation.
• Creative mindset paired with strong execution, follow-through, and measurable results.
• Comfort operating in a fast-paced environment where processes are still being built or refined.
• Excellent communication, organization, and project management skills.
• Willingness to travel 25–35% for company and partner events, conferences, team offsites, and other in-person engagements.

Nice-to-haves

• Experience in B2B SaaS, cybersecurity, compliance, or a related technology space.

Compensation and Benefits

• Tiered US base salary ranges:
  • Tier 1: $170,300–$200,300
  • Tier 2: $153,300–$189,300
  • Tier 3: $136,200–$168,200
• Stock equity, typically in the form of Restricted Stock Units (RSUs).
• Medical, dental, and vision coverage with up to 100% employer-paid premiums for employees and dependents.
• Wellness benefits and healthcare concierge services.
• 401(k), company-paid life and disability insurance, tax-advantaged spending accounts, and discounted voluntary benefits.
• Paid parental leave after six months of employment.
• Kindbody fertility and family-building benefits.
• Professional and personal development stipends and internal learning opportunities.
• Flexible vacation policy and paid holidays.