Skip to content
SquareSquareUnited States

Senior Trade & Industry Events Manager

Leads Square’s trade show and industry event program across retail and food and beverage sectors, managing strategy, activations, vendors, budgets, and lead generation. Requires 8+ years of trade show or experiential marketing experience and strong large-scale event execution skills.

136k – 245k/yr
Remote8+ YOEGrowth Marketing

About the role

Responsibilities

  • Lead end-to-end planning and execution of Square's Tier 1 trade show activations, including booth design and production, on-site logistics, and staffing.
  • Develop and execute the annual trade show strategy, including event selection, budget management, ROI tracking, and recommendations for future investments.
  • Create and negotiate strategic experiential sponsorships with industry partners.
  • Identify and evaluate new event opportunities in key verticals.
  • Partner with sales teams on lead capture and follow-up processes.
  • Collaborate with creative, product, sales, and partnerships teams on event experiences, messaging, and product demonstrations.
  • Manage agencies, warehousing partners, booth fabricators, AV providers, and event contractors.
  • Maintain processes for inventory management, shipping logistics, booth asset maintenance, specifications, and vendor documentation.
  • Travel to key trade shows and industry events, up to 25% of the time.

Requirements

  • 8+ years of experience in trade show management, event marketing, or experiential marketing.
  • Experience managing large-scale trade show programs, including booth design, production, and logistics.
  • Strong project management skills and the ability to manage multiple large-scale events concurrently.
  • Demonstrated success generating and tracking qualified leads from trade show activities.
  • Experience managing budgets of $500,000–$1 million per event.
  • Strong vendor management and negotiation skills, with relationships among event contractors.
  • Excellent communication and stakeholder management skills, including articulating event ROI to leadership.
  • Ability to travel up to 25% of the time.

Nice to Have

  • Retail or food and beverage industry background.
  • Experience with national field event programs.

Compensation and Benefits

  • ATS-listed annual salary range: $135,800–$245,400 USD.
  • Market-based pay varies by location, skills, experience, qualifications, work location, and market conditions.
  • Benefits include remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning benefits.

Skills

Event Marketingexperiential marketingtrade showsProject ManagementBudget Managementroi trackingLead GenerationVendor ManagementNegotiationbooth designevent productionlogisticsInventory ManagementSalesforce

Similar roles

Growth Marketing jobs
Lumos

Senior Field Marketing Manager

LumosUnited States

Own and scale field marketing programs including conferences, executive events, and partner co-marketing to drive pipeline and demand. Requires 6-10 years B2B SaaS field marketing experience with proven pipeline impact.

136k – 180k/yrRemote6+ YOEGrowth Marketing
Socure

Senior Field Marketing Manager

SocureSan Francisco, CA

Senior Field Marketing Manager driving revenue through event strategy, planning, and execution for hosted and third-party events. Owns logistics, outreach in Apollo, executive prep, post-event follow-up, ROI analysis, and cross-functional coordination with Sales and Marketing teams. Requires 5+ years event marketing experience in B2B SaaS or fintech.

135k – 160k/yrHybrid5+ YOEGrowth Marketing
Zocdoc

CRM Marketing Manager

ZocdocNew York, NY

CRM Marketing Manager responsible for end-to-end development, execution, and optimization of multi-channel CRM campaigns (email, SMS, push, in-app) to drive patient engagement, sessions, and bookings at Zocdoc. Requires 7+ years in analytical CRM roles, deep Braze expertise, strong data skills with Looker/SQL, and hypothesis-driven testing.

135k – 165k/yrHybrid7+ YOEGrowth Marketing
Socure

Lead Growth Manager - Payments, Lending & Telco

SocureSan Francisco, CA +4

Drives operational rigor and GTM execution for Payments, Lending & Telco vertical, managing revenue analysis, pipeline hygiene, cross-functional coordination, and AI tooling development. Requires 2-4 years in analytical roles like consulting or finance with strong modeling and communication skills.

135k – 155k/yrHybrid2+ YOEGrowth Marketing
Navan

Senior Manager, Strategy & Operations, SLG Digital Marketing

NavanNew York, NY

Optimizes inbound marketing funnel and BDR processes in partnership with RevOps and Demand Gen. Drives efficiency through playbooks, systems, A/B testing, and capacity planning. Requires expertise in Salesforce, Marketo, Outreach.

135k – 240k/yrHybridGrowth Marketing