Senior Field Marketing Manager
Own and scale field marketing programs including conferences, executive events, and partner co-marketing to drive pipeline and demand. Requires 6-10 years B2B SaaS field marketing experience with proven pipeline impact.
About the job
Responsibilities
- Own execution of priority field marketing programs, including a portfolio of sponsored conferences, owned events (executive dinners, roundtables, workshops), and partner moments.
- Run tentpole conference programs end-to-end (e.g., RSA, Identiverse, Gartner IAM), including timelines, vendor coordination, booth and experience planning, staffing plans, and on-site execution.
- Operationalize and iterate the event playbook (pre, during, post), including planning templates, checklists, run-of-show, and post-mortems.
- Drive post-event conversion, coordinating lead routing, follow-up sequences, meeting scheduling, and next steps with Demand Gen, SDRs, and Sales.
- Execute partner field programs, working with strategic partners on co-marketing events that create net-new demand and support active pipeline.
- Partner cross-functionally to ship the full event stack, including briefs, landing pages, messaging, assets, and nurture in collaboration with PMM, Web, and Design, and partnering with Demand, CX, and sales to activate customers and prospects.
- Track results and run learning loops, reporting on KPIs (pipeline created and influenced, meetings held, conversions, ROI) and improving performance quarter over quarter.
Requirements
- 6–10 years of experience in B2B field marketing and events in high-growth SaaS, ideally in cybersecurity, identity, or an adjacent technical category.
- Proven track record delivering measurable pipeline impact through events and field programs.
- Strong end-to-end execution experience across event types, including large conferences and intimate executive programs.
- Excellent cross-functional and sales partnership skills, with the ability to drive timelines, align stakeholders, and execute reliably.
- Strong project management and vendor management, with high standards for on-site execution and attendee experience.
- Comfort operating in ambiguity and making practical trade-offs to ship high-quality work on time.
- Clear, direct communicator who can manage stakeholders and keep teams aligned on priorities and next steps.
Nice to Haves
- Experience with ABM motions and attribution (SFDC/HubSpot/Dreamdata or similar).
- Experience running partner co-marketing programs.
- Experience building repeatable follow-up and measurement processes.
Skills
B2B Field Marketing, Event Management, Pipeline Generation, Project Management, Vendor Management, Cross-Functional Collaboration, Sales Partnership, ABM, Sfdc, HubSpot
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