Partner Marketing

Core Responsibilities

• Own and execute end-to-end partner trade show activations — from pre-show planning and logistics to on-site execution and post-show follow-through
• Build and maintain partner enablement materials (one-pagers, battlecards, messaging guides, training content) that help partners position and co-sell alongside Campfire
• Create and manage a partner portal/resource hub where partners can self-serve the latest assets, product updates, and co-marketing materials
• Execute co-branded campaigns with key partners, including joint launches, ongoing promotions, and partner-led content programs
• Coordinate partner event sponsorships and onsite activations
• Own partner communications — newsletter, product update emails, and timely announcements that keep partners engaged and informed
• Produce case studies featuring partners and joint customers to support sales and partner storytelling
• Maintain Campfire's partner presence on the website in collaboration with the Partnerships team
• Co-facilitate partner enablement sessions alongside the Partnerships team

Must-haves

• 3–5+ years in partner marketing, channel marketing, or field marketing
• Proven experience running end-to-end trade show and event activations
• Strong project manager — you can juggle multiple programs across multiple partners without dropping the ball
• Excellent written communicator who creates crisp, compelling partner-facing content
• Collaborative and comfortable working cross-functionally with Sales, Partnerships, and Product teams
• Comfortable in a fast-paced, early-stage environment where you build from scratch

Nice-to-haves

• Experience in B2B SaaS, fintech, or accounting/ERP software
• Familiarity with partner portal or PRM tools (e.g., Allbound, PartnerStack, Impartner)
• Background at a high-growth startup