Principal Product Marketing Manager

Responsibilities

• Own Elliptic’s competitive positioning and market narrative, clearly differentiating our platform from entrenched incumbents and shaping how analysts and customers perceive us.
• Work with the wider product marketing team to develop and champion a platform-level narrative that ties together Elliptic’s products and data capabilities under a unified theme of digital asset decision intelligence.
• Build and maintain a real-time view of local competitor strategy, messaging, and product direction, turning insights into offensive campaigns and sales enablement assets.
• Partner with Product, Sales, and Marketing leadership to translate this strategy into GTM execution - from launches to enablement to analyst relations.
• Lead creation of category-defining content that resonates with US customers (and beyond) - thought leadership, customer success stories, technical deep dives that move perception externally.
• Act as a visible storyteller and spokesperson for Elliptic’s role in the crypto compliance ecosystem, engaging with field events, media, and analyst briefings.
• Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation and market needs.

Requirements

• 7+ years of experience, with a proven track record of category creation or competitive displacement in B2B SaaS (ideally fintech, regtech, data intelligence, or cybersecurity).
• Direct experience going head-to-head against dominant US incumbents and successfully shaping the winning narrative.
• Strong understanding of financial crime, AML/KYC, and blockchain analytics or analogous regulated data environments.
• Excellent written and verbal communication along with storytelling finesse and executive presence.
• Experience leading cross-functional GTM programs that bridge Product, Sales, and Global Marketing.
• Commercial acumen and ability to connect category perception shifts directly to pipeline and win-rate.
• Motivated by changing perceptions of an entire category, not just delivering feature-based marketing.
• Thrive at the intersection of data, regulation, and innovation - and can turn complex technical intelligence into clear, bold narratives.
• Naturally competitive and energized by displacing incumbents through positioning and storytelling.
• Collaborate seamlessly across time zones and functions, balancing strategic leadership with hands-on execution.
• Value integrity, originality, and intellectual rigor as part of your craft.
• Keen ability to shape long-term positioning while delivering against near-term demand goals.
• Comfortable and capable of building trust and collaborative relationships with commercial and product teams and subject matter experts.
• Expert at adapting, developing and driving messaging that resonates with our target market, helping accelerate sales cycles and grow ARR.
• Skilled at defining and deploying global messaging and product marketing strategy into diverse regional markets, clearly articulating results and insights back to global stakeholders.
• Curiosity and conviction about the potential of digital assets and the future of financial innovation.
• Thrive in fast-paced, cross-functional teams with global stakeholders.

Nice-to-Haves

• Experience marketing compliance solutions or blockchain analytics platforms.
• Background in financial services, risk management, or digital assets.
• Exposure to global scale-up environments where the company was the challenger, not the incumbent.
• Familiarity with AI-enabled market analysis and research tools.
• Experience working in a high-growth, global technology environment.
• Experience in global organisations or geographically distributed teams.
• Experience scaling brand presence in a high-growth or Series C+ tech company.