Principal, Marketing Architecture & Strategy

Responsibilities

• Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices.
• Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement.
• Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement.
• Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities.
• Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools.
• Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management.
• Serve as a strategic bridge, translating complex technical roadblocks and project "noise" into clear, concise status reports and escalations for marketing leadership.

Requirements

• 8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects.
• Strong grasp of modern marketing approaches, including PLG & ABM frameworks.
• Systems thinker who can form a hypothesis, test it with real users, and iterate quickly.
• Ability to use data to justify prioritization decisions and measure the success of pilot programs.
• Elite communication and storytelling; ability to distill high-volume information into executive-level summaries.
• Highly effective at facilitating seamless information flow across teams and silos, ensuring all stakeholders are informed and aligned on objectives and outcomes.
• Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmaps.
• Deep interest in marketing, AI, productivity, and the future of work.
• Comfortable operating in ambiguous and fast-paced environments.

Nice-to-Haves

• Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
• Past roles in startups, innovation labs, or skunkworks teams.
• Experience leading technology and process changes or large-scale internal tool adoptions.
• Experience leading significant cross-functional initiatives with minimal oversight.