Principal Product Marketing Manager

What you will do

• Own Elliptic’s competitive positioning and market narrative, clearly differentiating our platform from entrenched incumbents and shaping how analysts and customers perceive us
• Work with the wider product marketing team to develop and champion a platform-level narrative that ties together Elliptic’s products and data capabilities under a unified theme of digital asset decision intelligence
• Build and maintain a real‑time view of local competitor strategy, messaging, and product direction, turning insights into offensive campaigns and sales enablement assets
• Partner with Product, Sales, and Marketing leadership to translate this strategy into GTM execution - from launches to enablement to analyst relations
• Lead creation of category‑defining content that resonates with US customers (and beyond) - thought leadership, customer success stories, technical deep dives that move perception externally
• Act as a visible storyteller and spokesperson for Elliptic’s role in the crypto compliance ecosystem, engaging with field events, media, and analyst briefings
• Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation and market needs

What you will achieve in the first 6 months

• Launch an assertive, outward‑facing messaging platform that positions Elliptic as the category leader in digital asset risk intelligence, clearly differentiating us from incumbent competitors in the market
• Contribute to measurable improvements in US win rate, pipeline velocity and competitive displacement, including closed deals where the sales team cites your GTM and messaging as influencing factors
• Embed a repeatable GTM rhythm aligned to commercial impact; create a data‑driven cadence connecting messaging, deal intelligence, and competitive performance reviews
• Build internal credibility as the product marketing voice of Elliptic in the US, aligning closely with the regional commercial organization to support awareness, adoption, and pipeline growth
• Lead your first successful product launch, equipping the global sales teams with clear, compelling messaging and competitive positioning
• Guide global product marketing messaging to ensure that it aligns with a ‘US first’ strategy

You will be a great fit here if you

• Are motivated by changing perceptions of an entire category, not just delivering feature‑based marketing
• Thrive at the intersection of data, regulation, and innovation - and can turn complex technical intelligence into clear, bold narratives
• Are naturally competitive and energized by displacing incumbents through positioning and storytelling
• Collaborate seamlessly across time zones and functions, balancing strategic leadership with hands‑on execution
• Value integrity, originality, and intellectual rigor as part of your craft
• Have a keen ability to shape long-term positioning while delivering against near-term demand goals
• Are comfortable and capable of building trust and collaborative relationships with commercial and product teams and subject matter experts that strengthens cross-functional execution
• Are an expert adapting, developing and driving messaging that resonates with our target market, helping accelerate sales cycles and grow ARR
• Are skilled at defining and deploying global messaging and product marketing strategy into diverse regional markets, clearly articulating results and insights back to global stakeholders
• Have curiosity and conviction about the potential of digital assets and the future of financial innovation
• Thrive in fast-paced, cross-functional teams with global stakeholders

Our ideal candidate has

• 7+ years of experience, with a proven track record of category creation or competitive displacement in B2B SaaS (ideally fintech, regtech, data intelligence, or cybersecurity)
• Direct experience going head‑to‑head against dominant US incumbents and successfully shaping the winning narrative
• Strong understanding of financial crime, AML/KYC, and blockchain analytics or analogous regulated data environments
• Excellent written and verbal communication along with storytelling finesse and executive presence
• Experience leading cross‑functional GTM programs that bridge Product, Sales, and Global Marketing
• Commercial acumen and ability to connect category perception shifts directly to pipeline and win‑rate

Bonus Points for

• Experience marketing compliance solutions or blockchain analytics platforms
• Background in financial services, risk management, or digital assets
• Exposure to global scale‑up environments where the company was the challenger, not the incumbent
• Familiarity with AI‑enabled market analysis and research tools
• Experience working in a high-growth, global technology environment
• Experience in global organisations or geographically distributed teams
• Experience scaling brand presence in a high-growth or Series C+ tech company