General Manager, Lead Generation

Strategy & Vision

• Define and execute the complete go-to-market strategy for a lead generation business
• Identify target verticals, pricing models, and competitive positioning
• Build financial models and set ambitious but achievable growth targets
• Make all key strategic decisions on product direction and market approach

Business Operations

• Operationalize every aspect of the business from the ground up—sales, operations, technology implementation, vendor relationships, compliance, and more
• Design scalable processes and systems before you have a team to run them
• Manage full P&L responsibility with targets for profitability and growth
• Establish metrics, reporting frameworks, and operational dashboards

Team Building & Leadership

• Recruit and build your team as the business scales and warrants investment
• Define roles, responsibilities, and organizational structure from scratch
• Create a culture of accountability, experimentation, and rapid iteration
• Develop your future leaders as the business grows into a substantial organization
• Scale from solo contributor to managing a team that could quickly become significant in size

Product & Market Development

• Shape product strategy based on market feedback and competitive landscape
• Work with existing engineering and tech teams to leverage company infrastructure
• Identify and evaluate partnership opportunities (supply and demand side)
• Iterate quickly based on what's working and what's not

Experience

• 7+ years in lead generation, performance marketing, or related digital businesses
• Proven track record building or scaling businesses from early stage (ideally $0-$10M+ revenue)
• Deep understanding of lead gen economics: CPL, CPA, margin structures, quality metrics
• Experience managing P&L and achieving profitability targets
• Background in both strategy formulation and hands-on execution

The Operator Mentality

• Comfortable with ambiguity and building when there's no roadmap
• Can do the work yourself before you have a team to delegate to
• Move fast, make decisions with incomplete information, and course-correct quickly
• Worn multiple hats before—you're not afraid of work outside your job description
• Think like an owner, not just an operator

Skills That Matter

• Strategic thinking with the ability to see around corners and anticipate market shifts
• Financial acumen—you can build models, understand unit economics, and make data-driven decisions
• Strong network in the lead generation ecosystem (buyers, sellers, technology providers)
• Excellent communication skills for securing buy-in from leadership and cross-functional partners
• Technical fluency to work effectively with engineering and product teams

The Intangibles

• Entrepreneurial fire—you're energized by building, not just managing
• Resilience and grit—you've failed before and learned from it
• High bias for action—you'd rather test and learn than analyze forever
• Creative problem-solver who finds unconventional solutions
• Self-awareness to know when to ask for help or bring in expertise