Senior Lead, DTC Commercial Planning & Strategy

Responsibilities

• Own the commercial planning and forecasting process for the DTC business, developing annual, quarterly, and monthly revenue plans that align cross-functional teams around key growth initiatives and company objectives.
• Partner with Growth Marketing, Marketing Analytics, Finance, and Supply Chain leaders to evaluate business performance, identify opportunities, and prioritize strategic investments that maximize revenue and member growth.
• Develop and present business reviews by translating complex quantitative analyses and qualitative insights into compelling, data-driven narratives that clearly communicate DTC performance, key risks, opportunities, and strategic recommendations to senior leadership.
• Lead the DTC business operating cadence, including business reviews, forecasting, executive updates, and performance reporting, ensuring leaders have clear visibility into priorities, risks, and opportunities.
• Develop actionable insights through quantitative analysis, customer trends, and market dynamics to inform commercial strategy, pricing, promotional planning, and go-to-market decisions.
• Drive cross-functional initiatives from strategy through execution, aligning stakeholders, resolving ambiguity, and ensuring accountability for key deliverables across multiple teams.
• Continuously improve commercial planning processes, decision-making frameworks, forecasting methodologies, and operational tools to increase organizational effectiveness and scalability.

Qualifications

• 8+ years of experience in strategy, commercial planning, business operations, consulting, finance, or related functions, with meaningful experience supporting high-growth consumer technology or subscription businesses.
• Demonstrated ability to develop business strategy while driving operational execution across complex, cross-functional organizations.
• Exceptional analytical and financial modeling skills with experience using data to influence executive decision-making and prioritize business investments.
• Proven experience leading planning processes, forecasting, business reviews, or commercial operating cadences with senior stakeholders.
• Strong executive communication and presentation skills, with the ability to distill complex analyses into clear recommendations for diverse audiences.
• Highly organized with exceptional project management skills and the ability to manage multiple strategic initiatives simultaneously in a fast-paced environment.
• Experience influencing cross-functional teams without direct authority, building strong partnerships through collaboration, credibility, and thoughtful leadership.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.