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PDQPDQSalt Lake City, UT

Product Marketing Manager

Leads product positioning, competitive intelligence, analyst relations, customer research, and sales enablement for a B2B SaaS portfolio. Requires 3+ years of product marketing experience, strong analytical and communication skills, and a bachelor’s degree.

Salary not listed
Hybrid3+ YOEProduct Marketing

About the role

Responsibilities

  • Lead go-to-market strategy across PDQ’s core portfolio, focusing on product positioning, competitive and market intelligence, and tools that increase awareness, build pipeline, and grow the customer base.
  • Lead customer research through interviews, surveys, and call reviews; apply insights to messaging, content, and enablement.
  • Own the competitive intelligence program, including competitor tracking, signal synthesis, and stakeholder distribution.
  • Develop and refine product messaging and positioning for IT professionals and key buyer personas.
  • Partner with Product Management to influence roadmap prioritization using market insight, customer feedback, and competitive dynamics.
  • Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks.
  • Monitor market trends, pricing shifts, and product announcements to inform product and go-to-market strategy.
  • Manage relationships with industry analyst firms, prepare executive briefings, and pursue relevant research opportunities.
  • Translate analyst feedback into recommendations for product positioning, roadmap, and messaging priorities.
  • Pilot and scale AI-powered tools and workflows for competitive research, sales tools, content development, win/loss synthesis, and persona refinement.
  • Create and maintain sales enablement materials, including pitch decks, case studies, competitive battlecards, and objection-handling playbooks.
  • Conduct training sessions to equip the Sales team with the knowledge and tools to win.

Requirements

  • 3+ years of product marketing experience, with significant experience in a B2B SaaS company.
  • Proven experience building and running a competitive intelligence program, including battlecards, win/loss frameworks, and organization-wide intelligence distribution.
  • Experience managing analyst relationships and preparing executive-level briefings for Gartner, Forrester, IDC, or similar firms.
  • Hands-on experience using AI tools to accelerate product marketing workflows, with sound judgment about where AI supports work and where human expertise is required.
  • Bachelor’s degree in marketing, communications, business, or a related field.
  • Strong quantitative, strategic thinking, problem-solving, communication, collaboration, prioritization, and project-management skills.
  • Ability to craft clear, compelling narratives for technical buyers and executive stakeholders.
  • Ability to work independently, take initiative, manage multiple projects, and deliver high-quality work on schedule.
  • Familiarity with Salesforce, HubSpot, and analytics platforms.

Nice to Have

  • Advanced degree.
  • Experience in IT management, endpoint management, or enterprise software markets.

Compensation and Benefits

  • Four-day work week.
  • Equity.
  • Professional development support.
  • 100% premium coverage for medical, dental, and vision insurance for employees and dependents.
  • 100% premium coverage for short-term disability, long-term disability, life, and AD&D insurance.
  • Company match on the first 6% of employee deferrals.
  • Flexible paid time off.
  • Health Savings Account and wellness incentives.
  • Quarterly company values award.

Skills

B2B SaaSCompetitive Intelligenceproduct positioningGo-to-Market Strategycustomer researchwin/loss analysisSales Enablementartificial intelligencegartnerforresteridcSalesforceHubSpotMarket Analysisanalytics platforms

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