Regional Marketing Content Manager - LATAM
Leads localized and original content strategy for LATAM markets, adapting global messaging and managing campaigns across digital, event, and PR channels. Requires 5+ years of marketing or content development experience and native Portuguese with professional English and Spanish.
About the job
Responsibilities
- Develop and execute content strategies for LATAM markets, including campaigns, account-based marketing programs, product launches, customer stories, events, and PR initiatives.
- Create and adapt localized storytelling and messaging from global marketing assets.
- Manage content creation with global teams and external partners, including translation vendors, writers, and creative agencies.
- Manage publishing across websites, social media, blogs, email, and event materials.
- Provide market insights and feedback to global marketing teams.
- Ensure brand consistency in tone, voice, and messaging across LATAM marketing assets.
- Oversee localization projects, including planning, timelines, quality, and cost management.
- Measure and optimize content performance, including lead generation, engagement, and ROI.
Requirements
- Native-level Portuguese and professional fluency in English and Spanish.
- Practical experience with AI-powered content creation tools, including generative AI platforms for writing, editing, ideation, or multimedia content.
- 5+ years of hands-on experience in marketing or content development, preferably in B2B, IT, or SaaS.
- Experience adapting global marketing messages for LATAM markets.
- Experience planning and executing digital marketing campaigns across web, blogs, social media, and email.
- Deep understanding of LATAM markets, the technology landscape, and customer behavior.
Nice to Have
- Experience with translation and localization processes.
- Copywriting, editing, or interviewing skills.
- Knowledge of account-based marketing or digital marketing.
- Product marketing experience in the SaaS or cloud industry.
Compensation and Benefits
- Competitive benefits package.
- New-hire stock equity (RSUs) and employee stock purchase plan.
- Career development and pathing opportunities.
- Employee onboarding, mentoring, and cross-departmental buddy programs.
Skills
Content Strategy, Digital Marketing, Account-Based Marketing, Content Localization, Copywriting, Content Editing, Generative AI, Social Media Marketing, Email Marketing, Product Marketing, SaaS, ROI Analysis
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