Head Of Community, Enterprise Marketing

Responsibilities

• Own the global community strategy and operating model, including the audience thesis, program portfolio, and central versus regional execution.
• Lead, coach, and scale a global team of program and regional owners.
• Define a measurement framework tied to retained users and product adoption, partnering with Product and Data Science on success metrics and user segmentation.
• Build community programs for enterprise buyers, executive sponsors, developers, technical practitioners, and knowledge workers.
• Connect bottoms-up adoption to enterprise expansion through champions, train-the-trainer, and partner ecosystem programs integrated with Sales and Customer Success account plans.
• Unify training, certification, enablement, and community support into a scalable skill-building engine.
• Partner with Brand and Communications to maintain healthy sentiment and awareness and define community’s role in Anthropic’s brand.
• Align community strategy with product direction, launches, and pricing and packaging.
• Work from the San Francisco or New York office at least once per month; travel up to 40% for events and customer engagements.

Requirements

• Experience building and leading a community or customer advocacy function where community drove retention, adoption, or expansion outcomes.
• Experience leading and developing a distributed team of program owners and regional leads accountable for commercial impact.
• Ability to define and defend community metrics, funnels, segments, cohorting, attribution, and usage quality.
• Experience connecting self-serve adoption inside large accounts to enterprise expansion.
• Experience serving both technical developer audiences and enterprise executive buyers.
• Experience working cross-functionally with Product, Data Science, Sales, Customer Success, Product Marketing, Brand, and Communications.
• Strong written and verbal communication skills.
• Bachelor’s degree or equivalent combination of education, training, and experience.

Nice-to-haves

• Experience with both PLG/self-serve and enterprise sales motions.
• Experience building recognized champions, ambassadors, or advocacy programs.
• Experience with developer tools, infrastructure, or AI products.
• International experience scaling community programs in EMEA, Japan, or APAC.
• Experience building community measurement infrastructure.
• Experience managing community trust and communications during difficult moments.
• Background in community, customer marketing, developer relations, customer education or enablement, or growth.

Compensation and Benefits

• Annual compensation: $400,000–$400,000 USD.
• Hybrid policy: staff are generally expected to work from an office at least 25% of the time; this role specifically requires monthly office attendance in San Francisco or New York.
• Visa sponsorship may be available.