Senior GTM Systems & Automation Engineer

GTM Systems & Architecture

• Own the design, administration, scalability, and reliability of the GTM technology stack, including Salesforce, HubSpot, customer success platforms, enrichment providers, sequencing tools, AI solutions, and workflow automation platforms.
• Serve as the primary technical owner for integrations, APIs, webhooks, system health, data governance, security permissions, release management, documentation, and operational continuity.
• Design and optimize scalable revenue processes across the customer lifecycle, including lead management, pipeline progression, customer onboarding, renewals, expansion, lead routing, lifecycle management, attribution, and customer data architecture.
• Evaluate, implement, and optimize GTM technologies that create measurable business impact while reducing operational complexity.
• Create and maintain documentation for systems, workflows, integrations, business rules, and operational processes to ensure scalability and business continuity.

AI, Automation & Operational Scale

• Design, build, and deploy AI-powered workflows, agents, and automations that eliminate manual work across Sales, Marketing, Customer Success, and Revenue Operations.
• Build AI-driven solutions that automate seller research, account prioritization, CRM updates, meeting follow-up, lead routing, customer engagement, and outbound prospecting.
• Develop signal-based workflows using intent data, enrichment signals, buying triggers, customer engagement data, and AI-powered insights.
• Evaluate emerging AI technologies and identify practical applications that improve productivity, scalability, and business outcomes.
• Continuously identify opportunities to redesign processes using AI and automation so teams can focus on higher-value work.
• Help establish AI best practices, governance, and adoption across the go-to-market organization.

Data Infrastructure & Governance

• Own data quality from source to activation, ensuring records remain clean, enriched, deduplicated, and trustworthy.
• Design enrichment strategies, identity resolution frameworks, and governance processes that improve data accuracy and coverage.
• Build and maintain the data infrastructure required to support automation, reporting, forecasting, and operational workflows.
• Partner with stakeholders to ensure data is structured, accessible, and reliable for decision-making.
• Run automated audits, enrichment workflows, and monitoring processes to maintain ongoing data integrity.

Cross-Functional Leadership

• Partner closely with Sales, Marketing, Customer Success, Finance, and Revenue Operations leaders to improve execution, visibility, and operational efficiency across the customer lifecycle.
• Translate business requirements into scalable technical solutions and rapidly prototype and deploy improvements.
• Act as the internal expert on GTM systems, automation, AI, and operational best practices.
• Own projects end-to-end from discovery and design through implementation, adoption, and continuous optimization.

Requirements

• 7+ years of experience in Revenue Operations, GTM Systems, Sales Operations, Marketing Operations, GTM Engineering, or a related field.
• Advanced hands-on Salesforce administration experience, including Flows, automation, permissions, integrations, reporting, dashboards, and data architecture.
• Advanced hands-on HubSpot administration experience, including workflows, lifecycle management, lead routing, forms, attribution, automation, integrations, and reporting.
• Experience serving as a primary owner of both Salesforce and HubSpot in a scaling B2B SaaS environment.
• Demonstrated experience building automated workflows using tools such as Zapier, n8n, Python, SQL or similar technologies.
• Demonstrated experience designing, building, and deploying production-ready AI workflows, agents, or automations that delivered measurable business outcomes.
• Experience designing and managing complex system integrations using APIs, webhooks, middleware, and automation platforms.
• Strong understanding of the B2B customer lifecycle, including pipeline generation, lead management, customer onboarding, expansion, and renewals.
• Experience with data enrichment, identity resolution, deduplication, and CRM data governance.
• Demonstrated ability to independently own business-critical systems, manage competing priorities, and drive initiatives from concept through execution.
• Strong communication skills and the ability to partner effectively with both technical and non-technical stakeholders.

Nice to Have

• Experience in a high-growth SaaS, AI, or technology company.
• Familiarity with tools such as Clay, LeanData, Apollo, ZoomInfo, Gong, Outreach, Qualified, Clari, UserGems, Common Room, Planhat, or similar GTM technologies.
• Experience supporting customer success operations, renewal processes, and customer lifecycle management.
• Proficiency in Python, SQL, TypeScript, or similar technologies used to extend and automate GTM systems.
• Strong builder mentality with a passion for automation, experimentation, continuous improvement, and operational excellence.