Founding GTM Lead

What You’ll Do

• Build the AI-Powered GTM Engine. Stand up enrichment pipelines, LLM-driven personalization, and agentic outbound using tools like Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop, and custom GPTs/LLM APIs.
• Run Growth Experiments. Scrappy, high-velocity tests on messaging, channels, and ICPs. Ship daily, measure weekly, kill what doesn’t work.
• Translate Technical AI into Compelling Narratives. Create decks, demos, one-pagers, case studies, and landing pages in plain English about hard problems.
• Design and Execute Campaigns End-to-End. Email sequences, paid/social, webinars, conference activations, and ABM plays focused on federal primes, Fortune 500 contractors, and government agencies.
• Own the Numbers. Define CAC, LTV, and funnel conversion. Build dashboards. Refine strategy based on data.
• Partner Across the Company. Work with product, sales, and deployment so GTM programs align with ICPs, sales workflows, and product releases.

What We’re Looking For

• AI-native workflow builder: AI tooling is your daily workbench. You’ve shipped real automations across multiple platforms and use LLMs constantly to enrich, personalize, classify, and write.
• 3–8 years in marketing, growth, or GTM — ideally at early-stage or high-growth startups.
• System builder: You’ve designed and scaled a marketing system from scratch — automation, attribution, integrations.
• Sharp translator: You’ve turned technical product details into customer-facing narratives that converted.
• Range: Equally comfortable in an automation builder, a CRM, a Notion doc, and a sales pitch.

Bonus Points

• Built agentic outbound or AI-driven content ops previously.
• Background in growth marketing, product marketing, or demand generation.
• Experience marketing AI/ML, developer tools, or SaaS products.
• Familiarity with GovTech, compliance, or federal contracting ecosystems.