Brand Design Lead
Lead the visual identity and creative output for Nooks' marketing across digital, campaigns, web, and in-person experiences. Hands-on senior IC role requiring 7+ years brand design experience, exceptional taste, and the ability to build scalable creative systems and partner networks.
About the job
What You'll Do
Shape the visual expression of the Nooks brand
- Evolve and strengthen the Nooks visual identity across every customer touchpoint
- Establish creative standards, design systems, and templates that create consistency while allowing the brand to evolve
- Ensure every piece of creative reinforces the quality, personality, and ambition of the Nooks brand
Bring our biggest ideas to life
- Design creative for our most important launches, campaigns, original research, executive thought leadership, customer stories, and marketing initiatives
- Partner with Growth Marketing to develop compelling, high-performing creative for paid campaigns, social advertising, and demand generation programs that capture attention and drive action
- Translate marketing strategy into visually compelling stories that resonate across every channel and stage of the buyer journey
- Help raise the creative bar across every marketing function
Lead visual design for the Nooks website and major digital experiences
- Partner with Growth Marketing to continuously improve website performance through thoughtful design and user experience
- Create digital experiences that are both beautiful and effective
Design unforgettable in-person experiences
- Design the creative identity for executive programs, customer experiences, conferences, field marketing programs, and experiential activations
- Develop booths, signage, presentations, printed materials, environmental graphics, and supporting creative assets that elevate the Nooks brand
- Ensure every in-person experience feels polished, premium, and unmistakably Nooks
Build a scalable creative studio
- Build a trusted network of agencies, freelancers, illustrators, motion designers, photographers, and other creative partners
- Art direct external partners to ensure consistently exceptional work
- Leverage AI to accelerate creative workflows while maintaining a high standard of craft
- Develop creative processes that help the marketing organization move quickly without sacrificing quality
What You Bring
- 7+ years of experience in Brand Design, Creative, or Visual Design at a high-growth B2B SaaS company or creative agency
- Exceptional taste and creative judgment: you know the difference between work that simply looks good and work that creates lasting brand impact
- Outstanding portfolio demonstrating exceptional craft across campaigns, advertising, brand systems, web, editorial, presentations, and experiential marketing
- Experience designing across both digital and physical environments
- Strong understanding of typography, layout, visual systems, storytelling, and brand identity
- Experience art directing agencies, freelancers, photographers, illustrators, or other creative partners
- Ability to balance craft with speed in a fast-moving environment
- Curiosity about AI and excitement for using it to improve creative workflows without compromising quality
- Strong collaboration skills with the ability to work across every function within Marketing
Skills
Brand Design, Visual Design, Creative Direction, Design Systems, Typography, Brand Identity, Digital Design, Experiential Design, Art Direction, AI Tools
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