Lifecycle Marketing Manager

Responsibilities

• Lead a revamp of lifecycle marketing efforts from the ground up across prospects, customers, and patients.
• Build and rapidly test marketing, onboarding, and customer success communications to accelerate adoption of the new self-serve product.
• Build and optimize lifecycle marketing flows across pipeline generation, pipeline progression, customer activation, add-ons, upsells, cross-sells, and ongoing education.
• Partner closely with Sales and Revenue Operations to create personalized communications that help progress mid-market and enterprise opportunities through the sales cycle.
• Lead the charge on building the customer marketing program, delivering education, best practices, activation support, and expansion opportunities to clients.
• Manage and improve patient communications in partnership with Operations and Care teams.
• Partner with Revenue Operations to build personalized, AI-powered lifecycle communications across segments, personas, and lifecycle stages.
• Design, launch, and measure tests across email, onboarding, customer education, remarketing, and other lifecycle channels to improve conversion, activation, retention, and expansion.
• Build reporting that connects lifecycle marketing efforts to business outcomes, including influenced pipeline, revenue, attach rates, retention, expansion, and lifetime value.
• Work end-to-end across the business to identify communication gaps, improve customer and patient journeys, and drive measurable impact from sales through patient experience.

Requirements

• 7+ years of B2B marketing experience, with at least 3 years in demand generation, lifecycle marketing, or customer marketing.
• Proven experience building lifecycle programs that drive measurable business outcomes across acquisition, activation, expansion, retention, or customer engagement.
• Excellent written communication skills, with a proven ability to write clearly, concisely, and persuasively for different audiences.
• Strong analytical skills and the ability to measure lifecycle performance beyond open rates and click-through rates.
• Deep understanding of how lifecycle marketing influences pipeline, revenue, attach rates, retention, expansion, and customer lifetime value.
• Ability to connect communications strategy to business impact across both client and patient experiences.
• Strong command of AI tools, with experience building customized agents, GPTs, or similar workflows to accelerate copy production, personalization, testing, or campaign development.
• Experience partnering closely with Sales, Revenue Operations, Customer Success, Operations, and Care teams to build and improve lifecycle communications.
• Builder mindset with a high degree of ownership, speed, curiosity, and attention to detail.

Nice-to-Haves

• Self-serve product experience.
• HubSpot experience.
• Clay experience.
• Experience in health tech or healthcare.