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VoltusVoltusUnited States

Marketing Manager

Owns field marketing strategy and execution across selected US and Canada territories, partnering closely with Sales and Energy Markets to generate demand, improve positioning, and advance pipeline. The role requires demand-generation experience, strong storytelling, and HubSpot and Salesforce proficiency.

120k – 135k/yr
RemoteGrowth Marketing

About the role

Responsibilities

  • Partner with Sales and Energy Markets to achieve annual sales goals by sharpening sales messaging and executing enrollment-driving campaigns.
  • Build expertise in assigned territories, including demand response programs, competitors, target industries, customers, and macro-trends.
  • Partner with Sales leaders and Energy Markets to refine positioning and competitive differentiation.
  • Analyze won and lost deals to identify opportunities for improvement.
  • Maintain competitive intelligence documentation and share insights with Sales, Energy Markets, and Product teams.
  • Own and execute a marketing calendar with support from the Associate Director of Marketing.
  • Manage prospecting and upsell email campaigns, as well as opportunistic campaigns tied to program news, current events, and grid conditions.
  • Host industry and topical webinars, events, and dinners to generate leads and nurture pipeline opportunities.
  • Identify relevant trade shows and execute the company's presence; submit speaking opportunities when appropriate.
  • Manage relationships with regional industry associations.
  • Measure and report campaign effectiveness, including leads generated and influenced revenue.
  • Support Energy Markets with new program launches to ensure smooth and impactful rollouts.
  • Create marketing collateral and case studies.

Requirements

  • Direct experience in demand generation across channels such as digital marketing, email, and trade shows.
  • Excellent writing and storytelling skills, with the ability to explain complex technology and energy-market concepts clearly.
  • Ability to build trusted, embedded relationships with cross-functional partners, especially Sales, Energy Markets, and Sales Productivity.
  • Strong written, verbal, and presentation communication skills.
  • Proficiency with HubSpot and Salesforce.
  • Self-directed, execution-oriented approach with the ability to complete initiatives on schedule.

Nice to Have

  • Experience with Claude.

Skills

Demand Generationdigital marketingEmail Marketingtrade showsHubSpotSalesforceCompetitive Intelligencewebinarscase studiesClaude

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