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EveEveUnited States

Demand Generation Specialist

Demand Generation Specialist responsible for designing, executing, and optimizing multi-channel campaigns (email, paid search, paid social) to generate pipeline for plaintiff law firms. Requires 2-3 years in demand gen or performance marketing, strong data-driven testing skills, and growing AI fluency.

95k – 110k/yr
Remote2+ YOEGrowth Marketing

About the role

What You Will Accomplish

  • Support the design and execution of multi-touch demand generation campaigns targeting plaintiff law firms, potentially spanning email, outbound, paid search, and paid social, from ICP definition through sequence design and reply handling.
  • Help build demand gen programs across whichever channels fit the audience (email, paid social, paid search, etc.) that move leads from first touch to booked meeting.
  • Help fuel demand programs: align audiences, offers, and landing pages with nurture sequences, support webinar and event registrations, provide pre-event air cover and post-event retargeting, and contribute to account-based plays against high-value firm segments.
  • Help monitor deliverability, list health, and segmentation, and support performance tracking across other channels in play so every audience gets a relevant message.
  • Help run structured tests on subject lines, copy, cadence, send timing, and channel mix, and contribute to playbooks the whole team can use.
  • Work with Sales and RevOps and the revenue marketing team to align messaging across channels with pipeline goals, and report clearly on what is working.

What We Are Looking For

  • 2-3 years in demand generation, email marketing, or performance marketing, ideally in B2B SaaS.
  • Solid fundamentals: deliverability, segmentation, lifecycle strategy, and testing discipline.
  • Experience integrating demand motions promoting webinars and events, feeding nurture programs, or supporting ABM plays.
  • Growing AI fluency: you're comfortable using AI tools, learning how to prompt them well, and understanding where automation ends and human craft begins.
  • Fluency in funnel metrics and you optimize for pipeline, not vanity numbers.
  • Comfort with data: you use reply rates, conversion rates, and pipeline to guide decisions, not gut feel.

Nice to Have

  • Experience marketing to legal, professional services, or another relationship-driven vertical.
  • Hands-on time with tools like Clay, HubSpot, Apollo, or similar enrichment, sequencing, or paid channel platforms (e.g. LinkedIn Ads, Google Ads).
  • Exposure to building AI-assisted workflows, beyond just using out-of-the-box features.

Compensation & Benefits

US Base Salary Range: $95,000–$110,000 USD

Benefits

  • Competitive Salary & Equity
  • 401(k) Program with Employer Matching
  • Health, Dental, Vision and Life Insurance
  • Short Term and Long Term Disability
  • Commuter Benefits*
  • Autonomous Work Environment
  • Workplace Setup Reimbursement
  • Telecomm Stipend
  • Flexible Time Off (FTO) + Holidays
  • Quarterly Team Gatherings
  • In office Perks* (*In office employees only)

Skills

Demand GenerationEmail MarketingPerformance MarketingHubSpotApollolinkedin adsGoogle AdsABMAI ToolssegmentationdeliverabilityLifecycle Marketing

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