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PolymarketPolymarketNew York, NY

Product Marketing Manager

Product Marketing Manager at Polymarket owning end-to-end GTM for product launches and features, including positioning, messaging, channel plans, and post-launch analysis in a fast-paced prediction market environment. Requires proven B2C launch ownership, sharp writing, and cross-functional alignment skills.

Salary not listed
On-siteProduct Marketing

About the role

Responsibilities

  • Own the GTM launch calendar end-to-end, keeping feature definitions, launch briefs, and ship dates current so Product, Marketing, and Comms always know what's coming, when, and who owns what.
  • Work with product to bring competitive intel and audience insight into decisions before they're finalized.
  • Write positioning and messaging for new features and market verticals, from one-liners and messaging hierarchies to copy direction for social, email, push, and in-app surfaces.
  • Help build and execute channel plans for each launch, working across Growth, Design, and Comms to make sure the right message hits the right audience at the right moment.
  • Track launch and campaign performance, report clearly on what worked and what didn't, and feed those learnings back into the product team and the next launch playbook.
  • Run post-mortems after major launches and translate findings into repeatable process improvements that make the next launch faster and sharper.
  • Compress full launch plans into short sprints when breaking news or live events demand it, without cutting corners on clarity or brand consistency.

Requirements

  • Has owned at least one B2C go-to-market launch end-to-end, from positioning and channel plan through cross-team coordination and post-launch readout.
  • Writes sharp, specific product messaging. Can take a complex mechanic and produce a one-liner a first-time user understands in five seconds, then defend every word choice with user evidence.
  • Proven cross-functional operator who keeps Product, Design, Growth, and Comms aligned without becoming a bottleneck or a meeting adder.
  • Comfortable with speed. Has examples of compressing a multi-week plan into a short window around a live moment, and doing it without brand or compliance missteps.
  • Experience writing competitive positioning based on real market and user research, not instinct alone.
  • Strong written communicator. Launch briefs, messaging docs, and performance readouts are all part of the job, and they need to be clear enough that everyone acts on them.

Nice-to-Haves

  • Genuine interest in news, sports, politics, or markets. Understands at a gut level why people trade on what they believe.
  • Experience running event-driven marketing tied to live sports, elections, or breaking news moments.

Benefits

  • Competitive salary & equity
  • Unlimited PTO
  • Full Health, Vision, & Dental coverage
  • 401k match
  • Hardware setup: new MacBook Pro, big display, & accessories

Skills

Product MarketingGo-to-Market StrategyPositioningmessagingCompetitive AnalysisCross-Functional Coordinationlaunch planningperformance trackingb2c marketing

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