Customer Evidence Marketing Manager

Responsibilities

• Evolve the customer evidence marketing strategic plan and build advocacy for products and packages that drive revenue.
• Create value stories and customer marketing assets to support upsell opportunities and churn mitigation.
• Support Senior Care and Acute & Payer business units while influencing stakeholders to establish advocacy and evidence best practices.
• Create evidence-based proof-point marketing assets and prioritize the customer story pipeline.
• Establish best practices for capturing evidence-based customer value stories and produce foundational story slide assets.
• Secure customer approval to use logos by addressing objections and communicating mutual marketing benefits.
• Maintain a multimodal database of customer evidence assets and collaborate with Product Marketing, Demand, and Content teams on asset strategy and budget management.
• Ensure assets are accessible to stakeholders across different criteria and use cases.
• Collaborate cross-functionally to leverage assets through channels including Templafy, Showpad, online communities, customer newsletters, social media, and adoption campaigns.
• Gather and analyze program data, provide insights and recommendations, and identify solutions to demonstrate program value and reduce churn.
• Manage performance and KPIs while continuously optimizing program outcomes.

Requirements

• Passion for building trust, fostering relationships, and communicating effectively with customers.
• Strong time management, organizational, interpersonal, communication, analytical, and problem-solving skills.
• Ability to prioritize while maintaining urgency and thoughtfulness, with close attention to customer and business KPIs.
• Strategic thinking, relationship-building ability, flexibility, exceptional written and verbal communication, and a highly collaborative approach.

Preferred Qualifications

• Ability to work hybrid from the Toronto or Salt Lake City offices.
• Growth mindset.
• Leadership and coaching skills without formal direct reports, including guidance on integrating evidence best practices.
• Experience evolving programs to deliver measurable business results.
• Experience translating insights and data into customer value and marketing strategy.
• Detail-oriented approach and ability to manage cross-functional projects from inception through execution.