Partner Marketing Manager

Responsibilities

Joint Go-to-Market Programs

• Build and run co-marketing programs with strategic partners from end to end: partner alignment, asset development, campaign execution, field activation, and measurement.
• Own the pipeline contribution from partner marketing activity and be accountable for reporting it clearly.

Joint Events and Activations

• Own the partner presence at key industry events (including our own, BreakThrough), co-hosted webinars, and joint field programs.
• Coordinate logistics, messaging, and follow-up across both sides of the partnership to make sure activations generate pipeline.

Partner Relationships

• Serve as the primary marketing counterpart to partner marketing and alliances teams at key accounts.
• Build working relationships where partner counterparts actively seek us out.
• Create opportunities for 6sense to co-present at joint events and develop trust that makes joint programs move faster.

Partner Marketing Metrics

• Define what success looks like for partner marketing at 6sense.
• Work with marketing operations to build the reporting infrastructure to measure it.
• Communicate results to marketing leadership and BD stakeholders on a regular cadence.

Performance Measurement

• Partner-Sourced Pipeline: Volume and velocity of pipeline generated through co-marketing programs and partner activations, tracked with clear attribution.
• Partner Marketing Engagement: Depth of engagement from partner counterparts: co-investment in programs, co-branded content produced, joint events executed, and partner-sourced leads generated.
• Enablement Adoption: Usage and effectiveness of partner-facing enablement materials, measured by partner sales team feedback and co-sell conversation rates.
• Program Execution Quality: On-time, on-brief delivery of co-marketing programs - with the partner relationship strengthened as a result.

Competencies and Behaviors

• Influence Without Authority: Operates effectively where key dependencies (partner counterparts, internal sales, product marketing) don't report into the same leadership. Builds alignment through credibility and relationships.
• Revenue-First Thinking: Connects every program to pipeline and revenue. Measures success by outcomes produced, not outputs like content or events.
• Partner-Facing Presence: Comfortable representing 6sense externally with confidence and preparation.
• Execution Discipline: Manages complexity of co-marketing at pace and gets joint programs across the finish line despite complex approval chains.
• Cross-Functional Orchestration: Works fluidly across product marketing, demand generation, content, field marketing, and BD to bring partner programs to life.

Requirements

• 5 or more years in B2B marketing, with at least 2 years in a field marketing role, partner marketing, alliance marketing, or ecosystem marketing role where you owned outcomes and field programs.
• Experience working directly with external partner stakeholders: presented to partner leadership, negotiated co-marketing agreements, and maintained productive relationships through disagreements.
• A clear point of view on how to measure partner marketing impact, including handling attribution ambiguity.
• Familiarity with the B2B SaaS technology ecosystem: how ISV partnerships, technology integrations, and co-sell motions work in practice.

Compensation

Base Salary Range: $83,317.50 - $122,199.00. Other compensation may include a bonus program or commission plan, and stock options. Benefits include health insurance, 401K matching, paid holidays, self-care days, PTO, and more.