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GreenlightGreenlightUnited States

Senior Social Media Manager

Oversee organic social and influencer programs to grow brand reach and engagement with parents and teens. Requires 7+ years in social strategy with proven results.

Salary not listed
Remote7+ YOEContent Marketing

About the role

Responsibilities

  • Build and execute aggressive social media strategies to drive reach and engagement across target audiences (parents and teens).
  • Build and implement holistic annual influencer strategy.
  • Manage multi-channel organic social content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.), driving fresh ideas and tests that help Greenlight grow.
  • Lead external social and influencer agency partners as primary point-of-contact.
  • Manage social sweepstakes and giveaways in an effort to expand channel reach.
  • Partner with the Growth team to source content for paid social ads and boost organic social content.
  • Identify emerging social opportunities to keep Greenlight ahead of trends; make strategic recommendations on engaging content ideas to drive growth.
  • Lead UGC content creation program for organic and paid programs; develop influencer/creator briefs, approve cast and content.
  • Contribute to product marketing and brand campaigns, working cross-functionally with stakeholders in product marketing, CRM, brand, creative, growth, and partnerships for upcoming launches and programs.
  • Strengthen Customer Service communications to ensure Greenlight is providing stellar customer service across all social media channels.
  • Oversee social reporting and analytics; share learnings and continuously optimize.

Requirements

  • 7+ years of experience in social strategy, influencer programs, and digital content development with clear case studies of programs that have improved reach.
  • In-depth knowledge of social platforms and algorithms that affect day-to-day publishing along with demonstrated proficiency in executing successful organic social and influencer programs.
  • Proficiency in producing shareable and engaging social-first content, both graphics and video.

Nice-to-Haves

  • Experience managing external agencies.
  • Experience with consumer tech brands and speaking to an audience of parents.
  • Strong leadership skills, with experience mentoring junior talent.

Skills

Social Media StrategyInfluencer MarketingContent Calendar ManagementTikTokInstagramYoutubeFacebookLinkedInUgc Content CreationSocial Analytics

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