Senior Director of Product Marketing
Lead Pindrop's product marketing function across multiple product lines, owning positioning, messaging, analyst relations (Gartner, Forrester, IDC), and GTM strategy. Drive category narrative for AI-driven voice security and fraud prevention.
About the job
What you'll do
- Lead, coach, and develop a team of senior product marketers, setting a high bar for messaging quality, launch execution, and pipeline contribution.
- Own the company-wide product positioning and messaging architecture across all products, ensuring consistency from sales decks to analyst briefings.
- Define and execute go-to-market strategies for new and existing products in close collaboration with Product, Engineering, Sales, and Growth Marketing.
- Own the analyst relations (AR) program end-to-end: manage relationships with Gartner, Forrester, and IDC; lead the briefing and inquiry cadence; drive the company's response strategy to published research and competitive positioning in analyst reports.
- Own and drive new product introduction and new product launches cross-functionally.
- Serve as Pindrop's external authority on AI-driven voice security, representing the company at industry conferences, in analyst briefings, and in media engagements.
- Partner with the CMO to build Pindrop's category narrative for voice security and AI-driven fraud prevention.
- Drive competitive and market intelligence programs across all segments, including win/loss analysis, persona development, and competitive battle card ownership.
- Translate complex technical capabilities (Phoneprint, deepfake detection, carrier data signals, GenAI-powered fraud analysis) into evidence-led value-based storytelling that resonates with CISOs, fraud executives, and contact center leaders.
- Manage PMM program budgets and OKR accountability across all product lines, with direct ownership of pipeline influence and revenue metrics for the segment.
- Manage all internal and external product claims, customer reference programs, and documentation standards.
- Operate within Pindrop's agile pod model: serve as strategic advisor to each growth pod (Core, PFM, Healthcare) while holding the team accountable to sprint outputs and OKRs.
Who you are
- You build categories, not just launches. You think in terms of market moments, not just feature releases.
- You lead through context and coaching. You develop your team to own outcomes and escalate with recommendations, not just problems.
- You are deeply fluent in AI and security technology and can represent Pindrop's differentiation with authority to analysts, press, and executive buyers.
- You are rigorous about metrics: pipeline contribution, analyst positioning, sales enablement adoption, and win rates are how you measure your team's impact.
- You operate with clarity in ambiguity. You use tight documentation, crisp briefs, and clear DRI ownership to create alignment without unnecessary meetings.
- You take accountability, under-promise, and over-deliver. You are transparent when priorities shift and fast to re-align your team.
Must-haves
- 10+ years of B2B SaaS product marketing experience, with at least 3 years managing and developing a PMM team.
- Proven ownership of an analyst relations program with Gartner, Forrester, or IDC — including briefings, inquiry management, and positioning in published reports (Magic Quadrant, Wave, or equivalent).
- Direct GTM experience with AI, security, authentication, voice biometrics, or contact center solutions with evidence of pipeline and revenue impact.
- Track record of building positioning and messaging architectures that align sales, marketing, and product around a unified market narrative.
- Strong executive communication skills — written, verbal, and visual. Comfortable presenting to C-suite buyers, board members, and industry analysts.
- Experience operating in an agile, pod-based, or sprint-driven marketing team.
Nice-to-haves
- Direct experience marketing deepfake detection, voice biometrics, or fraud prevention solutions.
- Background in FSI, healthcare, or other regulated vertical markets.
- Familiarity with ABM platforms (DemandBase), CRM (Salesforce), and marketing automation (Marketo).
- MBA or technical master's degree.
Skills
B2B Saas Product Marketing, Analyst Relations, Gartner, Forrester, Idc, AI, Security, Voice Biometrics, Go-to-Market Strategy, Positioning And Messaging, Executive Communication, Agile Marketing, Pipeline Contribution, Competitive Intelligence
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