Data Scientist, Marketing
Data Scientist embedded in marketing to define metrics, run experiments, and build analytics systems that drive customer acquisition and lifecycle performance.
About the job
Responsibilities
- Partner closely with marketing, product and commercial teams to understand our products and underlying user needs
- Establish north star metrics and guardrails to understand the effectiveness of different marketing interventions
- Develop a feedback approach which enables continuous learning and improvement for the teams operating in different marketing categories
- Identify hypotheses on marketing initiatives, design experiments or causal inference studies, analyze the results, and make recommendations based on impact to key metrics
- Build a data-driven marketing culture from the ground up by establishing foundational marketing analytics best practices and making marketing data more accessible across the company
Requirements
- 6+ years of experience in data science or ML role, preferably in a marketing or customer acquisition context
- 3+ years of experience deeply embedding in Marketing teams, turning marketing data into concise and insightful systems that drive business outcomes
- Experience building user segmentation systems to drive marketing campaigns
- Experience with the ecosystem of Causal AI and related technologies
- Bachelor’s degree or an equivalent combination of education, training, and/or experience in a field relevant to the role
- Ability to thrive and drive clarity in ambiguous, fast-moving environments
Nice-to-Haves
- Passion for the company's mission of building helpful, honest, and harmless AI
- A bias for action and urgency, not letting perfect be the enemy of the effective
Skills
Data Science, Machine Learning, Marketing Analytics, Causal Inference, Experimentation, User Segmentation, A/B Testing, Statistical Analysis, Python, SQL
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