Product Marketing Manager

Key Responsibilities

• Becoming the expert on our users and customers — who they are, what their pain points are, and what drives them to seek out solutions
• Collaborating with sales, product and marketing teams to develop and refine product positioning, messaging, and effective content
• Launching new products or features, managing cross-functional projects associated with that launch, and measuring revenue and pipeline generated
• Creating sales collateral and enablement materials— slide decks, one-pagers, training sessions, customer case studies, webinars, etc. This includes delegating and working with designers/web developers/content marketers as needed.
• Performing competitive and market analysis to inform messaging and campaigns, and influence product strategy
• Represent PMM at industry events by delivering demos and gathering firsthand customer and prospect insights to shape messaging and campaign strategy
• Helping drive meaningful sales pipeline

Requirements

• At least 5+ years of experience in product marketing, working with sales teams, and sales enablement
• A proven track record in marketing, product marketing, sales enablement, product management, or a related field with a minimum of 5+ years of direct experience
• An affinity for complex, highly technical subjects
• Experience managing interdependent, complex projects and keeping multiple work streams on track
• An analytical and data-driven mindset with an enthusiasm for problem-solving and measuring the effectiveness of your work
• The ability to quickly adapt and react to changing plans and ambiguity
• Excellent people skills - this role will interact with many cross-functional teams and the ability to communicate and negotiate effectively will be critical to the success of this role
• A bias toward action, execution, and iteration

Nice to Have

• Start up experience
• Experience with networking or security products used in SaaS or cloud environments