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StripeStripeUnited States

Integrated Campaigns Manager, Treasury

Owns integrated campaign strategy for Treasury, a global business account product. Leads cross-functional execution across lifecycle, growth, brand, PMM, sales, and partners to drive awareness, adoption, and pipeline.

Salary not listed
Remote8+ YOEProduct Marketing

About the role

Responsibilities

  • Own the overall campaign strategy and plan for Treasury, and drive the global, cross-functional workstream for activation and impact
  • Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns
  • Work with regional marketing to ensure local relevance and advise on campaign delivery
  • Use multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more
  • Partner with product marketing and content/editorial teams to develop compelling campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers
  • Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
  • Act as an expert for owned audience/solution to champion market trends, competitive context, and customer insights
  • Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration

Requirements

  • 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing
  • Exceptional knowledge of FinTech industry landscape, trends, and technology
  • Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
  • Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
  • Exceptional presentation, writing, and communication skills, especially to executive stakeholders
  • Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
  • Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions

Nice-to-Haves

  • Experience at a highly dynamic, fast-growing growth tech company
  • Integrated campaigns experience marketing to startups, founders, or the venture/incubator ecosystem
  • Background in fintech, banking, neobanking, or financial services marketing
  • Experience in the payments, financial technology, or adjacent industries
  • Product campaigns experience focused on payments, banking, fraud, financial services, and/or embedded finance

Skills

B2B MarketingIntegrated CampaignsContent MarketingAccount-Based MarketingFintechPipeline DevelopmentCampaign AnalyticsCross-Functional CollaborationStakeholder ManagementGlobal Campaign Execution

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