Consumer Product Lead
Leads Duolingo’s Japan consumer products business, owning the online store’s P&L, merchandising, ecommerce operations, product launches, and external partnerships. The role requires 10+ years of consumer-facing ecommerce or merchandising leadership, plus business-level English and Japanese.
About the job
Responsibilities
- Own the P&L and day-to-day operations of Duolingo's online store in Japan, including demand forecasting, inventory planning, assortment planning, site performance, supply chain, and fulfillment.
- Grow the store with a focus on revenue, ROI, traffic, conversion, average order value, repeat purchase, and sell-through.
- Lead product planning, design direction, and production from concept through launch in partnership with Brand, Design, Social, and Operations.
- Identify, select, and manage vendors, manufacturers, agencies, and other external partners.
- Build the Duolingo Store into an efficient, on-brand marketing channel through product drops, storytelling, and localized execution.
- Develop and execute pop-up experiences and explore future retail store opportunities in Japan.
- Build and test merchandising concepts, product drops, and launch formats, developing repeatable systems and playbooks for global use.
- Connect store moments with campaigns, community engagement, and brand storytelling.
Requirements
- 10+ years of experience in e-commerce, merchandising, or consumer products leadership for a consumer-facing brand.
- Experience building a merchandising or e-commerce function from 0 to 1.
- Hands-on ownership of a P&L and platforms such as Shopify.
- Ability to balance commercial performance with strong brand fit.
- Experience leading cross-functional work across creative, marketing, operations, and external partners.
- Excellent execution skills in fast-moving environments.
- Business-level English and Japanese.
- Strong communication skills across local and global teams.
Nice-to-haves
- Experience launching or operating pop-ups, experiential retail, or store-based brand activations.
- Experience scaling merchandising or e-commerce internationally, including localized assortments or market-specific launches.
- Familiarity with fandom-driven, character-led, or lifestyle brands.
- Strong instincts for high-quality, distinctive, and culturally resonant physical products.
- Entrepreneurial mindset and comfort owning a business end-to-end.
Compensation and Benefits
- Base salary range: ¥17,178,000–¥25,767,100 JPY.
- Base salary is supplemented by equity compensation.
- Benefits are provided as part of Duolingo's employee well-being programs.
Skills
E-Commerce, Merchandising, Consumer Products, P&L Management, Shopify, Demand Forecasting, Inventory Planning, Assortment Planning, Supply Chain, Fulfillment, Product Planning, Vendor Management, Pop-Up Retail, Marketing
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