Manager, Applied AI Solutions & Enablement, Marketing

Applied AI Strategy & Solutioning for Marketing

• Build on Lyft Marketing’s existing AI foundation by identifying the next wave of high-impact AI and automation opportunities across Creative, Growth, Brand, Media, Product Marketing, and Marketing Operations.
• Partner with marketing teams to evaluate manual, repetitive, or inefficient workflows and determine where AI tools, agents, automations, or process redesign can improve speed, quality, and scalability.
• Translate marketing needs into clear problem statements, success metrics, workflows, and solution requirements before moving into build and implementation.
• Serve as the embedded AI expert for Marketing, helping teams understand what is possible, what is practical, and where AI can create real operational leverage.

Hands-On Building & Implementation

• Design, prototype, and launch internal AI-powered tools, agents, automations, and workflows that support marketing use cases such as campaign planning, creative briefs, research, asset production, localization, QA, reporting, intake, and launch readiness.
• Integrate AI workflows into the tools and systems Marketing already uses, such as project management platforms, creative tools, DAMs, collaboration tools, data analytics systems, and automation platforms.
• Create scalable templates, prompt systems, reusable workflows, and internal playbooks that allow teams to move faster while maintaining brand, legal, and operational standards.
• Work closely with IT, Security, Legal, and Data teams to ensure AI workflows are secure, compliant, and aligned with Lyft’s internal policies.
• Democratize data access needs for Marketers through integrations.

Marketing Enablement & Adoption

• Lead AI enablement for the Marketing organization through hands-on training, team workshops, office hours, documentation, and practical “how-to” guides.
• Help teams adopt GenAI-first ways of working by pairing directly with marketers, creatives, operators, and agency partners on real workflows.
• Drive measurable adoption of AI tools and workflows by tracking usage, time savings, quality improvements, team feedback, and reuse across marketing functions.
• Build confidence and capability across the organization so more marketing team members can safely and effectively use AI in their day-to-day work.

Operating Model, Governance & Scale

• Develop a repeatable intake, prioritization, and delivery model for AI use cases across Marketing.
• Create standards for evaluating new AI opportunities, including business value, effort, risk, scalability, and adoption potential.
• Document solutions in a way that supports reuse, maintenance, and long-term scalability across teams.
• Partner with Marketing leadership to report on progress, impact, risks, and future opportunities for AI transformation.
• Develop governance frameworks including international governance best practices.

Cross-Functional Partnership

• Work across Marketing, Creative, Growth, Product, Legal, IT, Security, Procurement, and external vendors to ensure AI solutions are practical, secure, and aligned with Lyft’s broader business goals.
• Partner with creative and agency teams to identify where AI can improve production workflows, reduce manual execution, and unlock more efficient content development.
• Collaborate with Marketing Operations to connect AI workflows into existing campaign planning, intake, review, approval, and launch processes.

Desired Experience

• 1-2 years of AI enablement experience, ideally within a technology company and/or a marketing team
• Experience vetting, piloting and implementing multiple AI tools
• Experience in IC roles that require influence without authority
• Experience in matrixed organization
• Self-starter

Nice to Have

• Client-facing experience
• Marketing program management experience
• Explicit experience with: Airtable, Weavy, and Figma

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership