Leads messaging, positioning, and sales enablement for Encord's AI data platform targeting enterprise audiences. Requires 5+ years product marketing experience with technical AI/Data products, strong writing, and stakeholder collaboration.
Salary not listed
On-site5+ YOEProduct Marketing
About the role
Responsibilities
Own the messaging of Encord, as well as the messaging for platform-wide capabilities
Amplify platform-level messaging through the Encord website and channels
Build and deliver sales enablement with high CSAT scores with field teams
Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline
Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value
Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP
Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback
Requirements
Proven track record in product marketing with experience on technical products
Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market
Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans
Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns
Comfortable owning and running direct customer engagements
Strong public speaker with the technical aptitude to become an end-to-end expert on the Encord platform, including the ability to demo at events and to prospects
5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups
Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives
Deep understanding of the Data and AI space
Experience building compelling technical and business content
Proven ability to collaborate with sales, growth marketing, and product teams
Preferred
Technical academic background (BS in Computer Science or related discipline)
Compensation & Benefits
Competitive salary, commission, and meaningful equity in a high-growth startup
Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office
Flexible PTO to fully recharge
18 paid vacation days in the U.S. plus federal holidays
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