Growth Marketing Lead

Responsibilities

• Build target account lists and plays that reach them (1:1 for top accounts, 1:few by vertical or segment, 1:many at scale) in step with Sales and ADR leadership.
• Learn Nash’s verticals (retail, industrial, grocery, T&L, restaurants, healthcare, field services) to fit targeting, messaging, positioning, and creative to each.
• Run accounts through the Nash GTM OS: shape audience, prioritize, route live signals, move accounts from cold to engaged.
• Execute ABM and surround-sound campaigns across outbound, social, and account-targeted paid channels (Google Ads, LinkedIn, Meta, experimental), owning budget to pipeline.
• Own outbound as the spine of the motion: audience, message, sequence, and signals.
• Run integrated campaigns from launches, events, and key moments; distribute across channels; own automation for conversion, follow-up, nurture; turn successes into repeatable plays.
• Drive organic social distribution and boost performing content to target audiences.
• Capture and route inbound demand (form fills, landing pages, web visitors, MQA) into the right plays.
• Manage lifecycle: nurture, product announcements, expansion, re-engagement.
• Build surfaces and flows: AI SDR and inbound flows, landing pages, calculators, self-serve.
• Own reporting and attribution to identify what drives pipeline and next moves.
• Build tight partnerships with ADR leadership and AEs on pipeline and account priorities.
• Arm AEs and ADRs with campaign context and live account signals.
• Build nurture and follow-up cadences carrying campaign context.
• Maintain clean marketing-to-Sales handoff with fast feedback on lead and campaign quality.

Requirements

• 6+ years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology.
• Proven experience building, running, and scaling ABM and outbound plays from target list to booked pipeline.
• Fluent across the GTM stack: enrichment, intent, automation, paid (Google Ads, LinkedIn), and CRM (Salesforce).
• Experience working in Claude Code (or preferred LLM) and git repos; using AI to build, version, and ship own tools in a code-backed environment.
• Builder who works with platforms and APIs; has shipped workflows and automations across GTM stack.
• Experience marketing complex B2B or enterprise products; ability to get fluent in a new vertical quickly.
• Alignment to Nash culture: high ownership, sharp design, curiosity, candor, bias to build and ship fast.

Nice-to-Haves

• Self-starter who operates autonomously.
• Deep expertise in outbound, ABM, paid, and underlying systems; able to explain to leadership what’s working and why.
• Builds strong, proactive partnerships with ADR and Sales.
• Analytical, comfortable moving between campaign data and strategy conversations with senior stakeholders.
• High energy, get-it-done attitude, sense of humor, taste for the whimsical.

Compensation and Benefits

• Competitive compensation and opportunity for equity.
• Flexible paid time off.
• Health, dental, and vision insurance.
• Quarterly broader team on-sites.
• Early-stage, well-funded startup with direct impact and career growth.