Director of Engineering, Front-end and Ordering Platform
Lead three front-end engineering teams owning the ordering experience, micro-frontend platform, and design system for a headless commerce platform. Drive AI-native development and enforce performance, observability, and architectural standards.
About the job
What You'll Do
- Own front-end platform and architecture across Next.js (App Router), React, TypeScript, and Astro, including micro-frontend composition strategies, monorepo, shared design system, cross-MFE state management, and MFE shell orchestrator.
- Define the opinionated path for building and deploying front-end applications — CI/CD, observability, accessibility, performance budgets, and contract testing — across both the marketplace and internal tools channels.
- Own the full ordering experience from discovery, personalization, and menu browsing through cart, checkout, and payment, consuming headless backend APIs through BFF layers.
- Drive AI-native front-end development, including design-to-code pipelines (Figma, Claude Design, v0), AI-assisted development against organizational context, and AI-powered product experiences such as personalized recommendations, intelligent search, and conversational ordering.
- Ensure front ends are machine-readable and API-first to serve AI agents alongside human users, with awareness of emerging commerce protocols (MCP, Universal Commerce Protocol).
- Own the design system as infrastructure — design tokens, theming, cross-platform consistency — packaged and documented for both human engineers and AI code generation workflows.
- Lead and develop three engineering teams, scaling the organization as it grows; recruit and develop engineers and managers, including from minimal staffing.
- Hold a high technical bar: review front-end system designs, challenge architectural decisions, and identify performance issues from technical signals.
What You Have
- Demonstrated experience standing up front-end engineering organizations, not just inheriting them.
- Deep fluency in Next.js (App Router), React, TypeScript, and modern build tooling (e.g., Turborepo, Rspack), with hands-on architectural credibility.
- Experience leading multi-team web applications with micro-frontend architectures; strong opinions on composition strategies per journey stage and cross-MFE concerns (CSS isolation, state sharing, auth propagation, SSR vs. CSR, contract testing).
- Ownership of a transactional customer journey — discovery, cart, checkout, payment — including BFF architectures and multiple customer types or ordering modes on a single platform.
- Practical AI fluency across front-end work: design-to-code workflows, AI-assisted testing, AI-powered product features, and the infrastructure that makes AI effective (component library docs, API contracts, repository context).
- Design system experience — tokens, theming, cross-platform consistency, documentation for human and AI consumers.
- Expertise in performance and observability: Core Web Vitals, real user monitoring, and performance budgets enforced in CI.
- Experience leading engineering managers, developing teams, and making hard performance calls.
- Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.
Bonus Experience
- Micro-frontend architectures in production (Multi-Zones, Module Federation, edge composition, Islands architecture).
- Design-to-code pipelines integrating Figma, Claude Design, v0, or similar tools.
- Agentic or AI-powered commerce experiences.
- Internal tools unification under a shared MFE shell.
- Headless commerce architectures consuming OpenAPI contracts with event-driven updates.
- Cloudflare (Workers, reverse proxy, CDN optimization) for edge-based front-end routing.
- Familiarity with Go, Kafka/MSK, Temporal, or PostgreSQL — the backend your front end consumes.
Skills
Next.js, React, TypeScript, Astro, Turborepo, Rspack, Micro-Frontends, Design Systems, Bff, Ai-Assisted Development
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