Chief Marketing Officer

What you will do

Brand and positioning

• Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning
• Develop and protect brand guidelines across every channel and touchpoint
• Craft the narratives that make CodePath the category-defining name in AI-native tech education
• Tell the optimistic story about CodePath and AI that makes people care, not just click

Marketing flows and conversion

• Build and optimize high-converting landing pages that are on-brand, clear, and designed to turn visitors into applicants
• Architect campaigns that work at scale: program launches, enrollment pushes, partnerships, and moments that put CodePath in front of new audiences
• Own the marketing side of key funnels, from ad to landing page to application to enrollment, with consistent messaging at every step
• Develop repeatable campaign playbooks so every launch doesn't start from scratch

Growth strategy

• Set the overall growth strategy and marketing roadmap aligned with company goals
• Provide strategic direction across paid acquisition channels like Meta and Google
• Allocate budget and resources across channels based on performance and strategic priority
• Identify and test new growth channels and partnerships

Product marketing and B2B growth

• Own product marketing as a core function, sharpening positioning and messaging for learners and for B2B buyers
• Support the earned revenue teams that partner with universities and enterprises, equipping them with positioning, narratives, and sales enablement
• Build the B2B marketing engine: account-based programs, case studies, and demand generation for university and enterprise partners
• Turn learner and alumni outcomes into proof that helps close university and enterprise deals

Team leadership

• Lead and grow the marketing team: hire A-players, set high standards, and develop talent
• Foster a culture of speed, ownership, and creative excellence
• Run marketing as an AI-native team, setting the standard for AI use across content, creative, analytics, and campaign ops
• Build scalable systems and workflows so the team moves fast without breaking things
• Collaborate cross-functionally with program, product, enrollment, and development

Key Success Metrics

• Enrollment growth at improving efficiency: more learners year over year at a lower cost to acquire each one
• Conversion and efficiency across the full funnel
• Brand authority: CodePath is the name people say first in AI-native tech education, measured in unaided awareness, share of voice, and inbound demand
• Earned revenue pipeline with university and enterprise partners
• A high-performing marketing team, measured by hiring, standards, and retention
• CodePath's external reputation with press, funders, and partners

This role may be right for you if

Experience

• You've run marketing budgets in the tens of millions, resulting in revenue in the hundreds of millions
• You've scaled a brand or growth function to millions of users or customers, and to hundreds of millions in revenue
• You've built and led high-performing marketing teams

Skills

• AI-native: you don't just use AI tools, you architect marketing systems around them and get 10x leverage from the same headcount. You're at the frontier of AI-assisted brand, content, and growth operations
• Exceptional brand instincts: you tell stories that make people feel something and then act
• Strong analytical chops: you're at home in dashboards, cohort data, and funnel metrics, and you decide with data.
• Hands-on content skills: you write compelling copy, review creative, and set a high bar for quality
• Deep understanding of lifecycle marketing, email, and conversion optimization
• Fluency across social platforms and organic content strategy
• B2B product marketing and sales enablement: you've shipped positioning, narratives, and enablement that help a revenue team win deals

Intangibles

• Founder mentality: you think like an owner, with high agency, resourceful and scrappy, solving problems before anyone asks
• Results-driven, with a bias toward action and experimentation over perfection
• Comfortable with ambiguity and rapid iteration in a fast-moving environment